Social Content & Engagement Lead

About Us: At Kooth, our mission is to create welcoming, accessible spaces for personalized digital mental health care that empowers young people to thrive. Grounded in an early-intervention model, we help youth aged 13–25 build resilience, access timely support, and lead fulfilling lives. We are more than a digital service — we are a movement for inclusive, evidence-informed mental health care. Our culture is rooted in our values: Alongside You, Flexible, Compassionate, Committed, and Safe. These guide everything we do - how we show up for young people, how we collaborate as a team, and how we build solutions that meet communities where they are. With Kooth, you’ll be part of something bigger than yourself: meaningful work with measurable impact. We bring this mission to life through Soluna , California’s first-in-the-nation digital behavioral health service for 13–25-year-olds. Soluna removes barriers to care by providing nearly immediate access to 1:1 coaching, Care Navigation, and self-guided tools helping young people find real support, build resilience, and discover hope when they need it most. Together with state and local partners, we’re transforming access to mental health support for youth. Learn more at solunaapp. com/impact . What We’re Looking For: Role Objective: As a Social Content & Engagement Lead, you will own day-to-day content and community for the Soluna app and its social channels. Soluna gives young people free, confidential mental health support: self-guided wellbeing activities, a moderated peer community, and 1:1 chats with mental health coaches How You’ll Make an Impact: Main responsibilities: Community Management & Engagement (40%) - Own day-to-day management of Soluna's social channels, with accountability for engagement rate and follower growth. - Lead every channel interaction with compassion, curiosity, and inclusivity, speaking up for Soluna's diverse community. - Moderate comments and DMs, track sentiment, and escalate safeguarding or crisis concerns to the Editorial Manager under our clinical protocols.

- Act as primary contact for social and UGC asset generation across external creators, student brand partners, and Young Adult Ambassadors (YAAs), managing inboxes and dedicated creator channels. - Find, vet and coordinate brand-aligned partnerships with influencers and organizations that grow Soluna's reach. Content Planning and Operations Management (35%) - Direct YAAs, influencers, and UGC creators: develop concepts, write briefs, manage delivery schedules, and review final content. - Build, schedule, and publish all editorial and creator content week by week and month by month, keeping a consistent cadence on every channel. - Lead weekly content planning and partner with the Editorial Manager on quarterly roadmaps that balance evergreen topics, campaigns, leadership goals, and trends. - Spot gaps and low-volume periods in the calendar and fill them with brand pillars, internal initiatives, or key messages. - Track and report channel performance, and use the data to decide what to make more of, change, or stop. Content Creation: Video & Copy (25%) - Ideate, film, edit, and publish high volumes of original short-form video and static content grounded in the real lives of Gen Z and Gen Alpha, and the ecosystem of support around them. - Write clear, culturally fluent copy for social and in-app touchpoints: captions, graphics, in-app scripts, carousels, quizzes, text chats and occasional paid social ads. - Create clear, easy to follow campaign briefs for creators and ambassador groups. - Turn trends and platform shifts around fast, either making the content yourself or assigning it to creators and YAAs. - Present mental health topics in fresh, approachable ways that reduce stigma, while following clinical safeguarding standards without exception. A Day and a Week in the Role Most days blend community, planning, and creation. Here’s what the rhythm looks like.