Marketing Manager

Introduction Overview We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day‑one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment. Click HERE to discover how we empower team members to grow, thrive, and advance in their careers. Responsibilities Responsible for assisting in the supervision and management of staff in the following areas of the Marketing Department: advertising, promotions, special events/entertainment, social media, etc). Assists in the development, implementation and management of operational goals and monitors achievements of performance and profit objectives in defined area. Create effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction. Assists in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Responsible for the overall achievement of department customer service goals. Enhances guest interactions by providing a friendly greeting, offering directions, answering questions, making announcements, and creating an upbeat and positive atmosphere. Ensures compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM. Assists in the oversight of promotions set up in various marketing systems for Hollywood Gaming Mahoning Valley Race Course. Maintains strict confidentiality in all departmental and company matters. Assists in the management of all marketing support services to include advertising, public relations, and internal department requests. Assists with press releases and media correspondence in relation to marketing programs or property advertising. Assists in the management of relationships with outside vendors to ensure timely, accurate, and cost effective production campaigns. Assists in the management of all property Promotions to include slot tournaments, brand promotions and VIP events. Creates strategic plans and calendar for promotions. Oversees various media channels used to communicate current and upcoming promotional efforts for the guests, team members, and regulatory agencies. Assists in management and oversight of marketing efforts for all communication efforts for the company in the social media sphere, with a consistent and appropriate voice. Ensure social media and web is monitored for opportunities to engage in active and relevant conversations about the property. Assists in planning and organization of scheduled entertainment acts for all performances on property. Dress in appropriate uniform/attire based upon event/venue, occasionally a costume may be used. This job description is not intended to be all-inclusive and team members may also be asked to perform other reasonable related duties as assigned. Hollywood Gaming at Mahoning Valley Race Course reserves the right to revise or change job duties and responsibilities as the need arises with appropriate notification to Team Members. Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be proficient in Microsoft applications (Excel, Access, Word, Outlook) Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook). Strong client interface and presentation skills preferred. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner. Must have demonstrated ability to drive toward results. Other duties, as needed. Supervisory Responsibilities: Assists Marketing Manager in supervisory responsibilities associated with other marketing team members. Education and/or Experience: Education and/or Experience: • Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance or related field; five years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience. Experience in multiple communication channels including direct mail, e-mail and social media required. Language Skills: Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required. Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to perform these operations using units of America money and weight measurement, volume and distance. Possess ability to operate an adding machine and have basic computer skills. Reasoning Ability: Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Certifications, Licenses, Registrations: Employee must be able to qualify for licenses and permits required by federal, state and local regulations. Must possess a valid driver’s license and have acceptable driving history as determined by Penn National Gaming’s auto insurance carrier. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision. Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces. Team Members must be drug free. Work Environment: The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. All Team Members at Hollywood are under surveillance and audio surveillance in limited areas. Performance may be observed and recorded. Employee could be exposed to an environment containing unrestricted second-hand tobacco smoke. #J-18808-Ljbffr