Category Advisor

The Category Advisor Manager serves as the lead objective, insight-driven partner to Walmart merchants, responsible for delivering category growth through a combination of strategic advisory and hands-on execution. This role leads category recommendations and execution across modulars, assortment, omni performance, and item content while ensuring compliance with Walmart's Category Advisor guidelines. The Advisor will be responsible for the following Walmart categories: C73 Dog Wellness, C74 Pet Training & Cleaning, C75 Pet Health & Wellness (Combo Mod), C76 Dog Flea & Tick, and C89 Pet Grooming. The Advisor translates data into action, drives measurable category outcomes, builds and executes modular drawing and submission, and develops credibility as a trusted, unbiased expert.

Key Accountabilities:
Objective Category Advisor & Merchant Partnership

Serve as a neutral, category-first advisorto Walmart merchants, ensuring all recommendations are focused on total category growth, not PetIQ-specific outcomes

Deliver insights that help Walmart anticipate and respond to customer needs, improve in-stocks, and simplify the shopping experience

Present recommendations directly to merchants and influence category decisions through fact-based storytelling

Demand clustering and assortment by cluster/footage

Space allocation and productivity optimization

Support modular drawing, validation, and iteration, including:

Item inputs, attribute definition, and ranking logic

Tradeoff decisions and assortment refinement

Proofing and exporting modulars for execution

Deliver pre- and post-modular analysis to quantify impact

Omni Category & Item Analytics

Own development of Omni Category and Item reporting, including:

Sales, share, trends, and gaps

New item performance and inventory position

Digital penetration and omni-channel performance

Provide item-level insights to accelerate category performance, not just reporting outputs

Lead improvements in Item 360 content quality, including:

Product titles, descriptions, imagery, and attributes

Conduct competitor site walks and identify digital shelf gaps

Provide actionable recommendations to improve search performance and conversion

Ensure alignment with Walmart product style guides and content standards

Customer, Competitive & Market Insights

Reviews, purchase behavior, and social signals

Primary and secondary research

Conduct competitive analysis across:

Pricing, assortment, promotions, and digital positioning

Integrate macroeconomic context and shopper sentiment into category recommendations

Category Reporting & Business Performance

Develop and deliver recurring reporting that includes:

Category performance and key drivers

Assortment changes and productivity

Promotion and pricing insights

Pre/post modular impact analysis

Translate reporting into clear, actionable recommendations, not just dashboards

Lead and develop the Associate Category Advisor, ensuring high-quality execution across:

Reporting

Modular builds

Data preparation

Own final recommendations and merchant-facing communication

Ensure compliance with Walmart Category Advisor Program requirements

Minimum Qualifications:

Bachelor's degree in Business, Analytics, or related field

7–10+ years in Category Management, Shopper Insights, or related CPG roles

Direct Walmart or Sam's Club Category Advisor experience

Demonstrated experience with modular development and space planning

Strong expertise with syndicated data, POS, and analytics tools

Preferred Qualifications:

Prior experience as a Walmart Category Advisor or on a dedicated Walmart team

Experience with Walmart tools (Retail Link/Scintilla, Item 360)

Strong omni-channel and digital shelf experience

Experience in consumables, pet care, or health & wellness

Critical Success Factors:

Seen by Walmart as a credible, objective advisor

Can build, defend, and refine modulars with confidence

Translate analytics into merchant-ready actions

Strong operator with attention to execution detail

Balances strategic thinking with day-to-day delivery

Physical Requirements:

Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.

Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

Closing:
PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, including hair texture and protective hairstyles, such as afros, braids, locks, and twists), creed, caste, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin (including ancestry), genetics, physical or mental disability (including obesity, HIV, or hepatitis C status), age, marital status, or honorably discharged veteran or military status, or any other applicable characteristics protected by applicable federal, state, or local law.

By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interview may result in my release.

PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, including hair texture and protective hairstyles, such as afros, braids, locks, and twists), creed, caste, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin (including ancestry), genetics, physical or mental disability (including obesity, HIV, or hepatitis C status), age, marital status, or honorably discharged veteran or military status, or any other applicable characteristics protected by applicable federal, state, or local law.

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