Social Media Manager - Festivals

Social Media Manager – Festivals

Position Overview

We are looking for a creative, organized, and social-savvy Social Media Manager to oversee the day-to-day social media presence of up to six music festival brands. This person will be responsible for developing engaging content, managing social calendars, writing compelling copy, publishing posts, and helping bring each festival's brand and personality to life across social platforms.

The ideal candidate is plugged into current social media trends, understands what makes content perform, and knows how to create content that connects with audiences while driving awareness, engagement, and ticket sales. This role requires someone who can balance multiple brands, stay ahead of deadlines, and thrive in a fast-paced live entertainment environment.

Key Responsibilities

Social Media Management

• Manage and maintain social media accounts for up to six music festivals across Instagram, Facebook, TikTok, and other relevant platforms.
• Develop and maintain content calendars for each festival.
• Schedule, write, and publish daily social media content.
• Ensure consistent brand voice, messaging, and visual identity across all accounts.
• Monitor comments, messages, tags, and community engagement.
• Keep accounts active, relevant, and aligned with festival marketing goals.

Content Creation & Strategy

• Brainstorm and develop creative content ideas that align with each festival's audience and brand.
• Create engaging Reels, TikToks, graphics, stories, and other social-first content.
• Identify and incorporate trending audio, formats, conversations, and social media opportunities.
• Write engaging captions, copy, and calls to action that encourage audience interaction and ticket sales.
• Source and organize artist, influencer, fan, and festival-related content.
• Collaborate with the marketing team on campaign ideas, announcements, giveaways, and promotional pushes.

Performance & Reporting

• Monitor social media performance, engagement, and audience growth.
• Track content performance and identify opportunities to improve reach and engagement.
• Assist with monthly social media reporting and campaign recaps.
• Stay informed on platform updates, trends, and best practices.

Festival & Event Support

• Assist with live social media coverage during festival weekends and special events.
• Capture and coordinate real-time content when needed.
• Work alongside internal marketing, production, and creative teams to support festival campaigns.
• Assist with additional marketing projects and promotional initiatives as needed.

Qualifications

• 3 - 5+ years of experience managing social media accounts for a brand, agency, or company.
• Strong understanding of Instagram, TikTok, Facebook, and emerging social platforms.
• Excellent writing, communication, and copywriting skills.
• Experience creating short-form video content and working with social media editing tools.
• Strong understanding of social media trends, analytics, and audience engagement.
• Highly organized with the ability to manage multiple accounts, deadlines, and projects simultaneously.
• Creative thinker who can develop fresh ideas and adapt content to different brand voices.
• Ability to work in a fast-paced environment, especially during peak festival season.
• Experience in music, entertainment, festivals, or live events is a plus.

Ideal Candidate

• Lives and breathes social media and understands what makes people stop scrolling.
• Has a strong creative eye and a natural feel for internet culture and trends.
• Can confidently manage multiple brands without making them feel the same.
• Is proactive, detail-oriented, and comfortable working independently.
• Enjoys music, live entertainment, and the energy of festival culture.
• Understands that social media is more than posting content — it's about building communities, creating excitement, and selling experiences.

Work Environment

This is a hybrid position based in Nashville, TN, with a combination of in-office and remote work. Travel and weekend availability may be required for festival weekends and live events.