Product Marketing Manager

Product Marketing Role at Lumion

Lumion builds software for the institutions training the next generation of skilled workers — the career and technical schools producing technicians, healthcare workers, drivers, and trades professionals. We help these schools run more efficiently, recruit and retain more students, and deliver better outcomes for the people they serve.

We're at a stage where the strategy is working, the product roadmap is loaded, and our market is rapidly evolving. We need product marketing to make our launches land, sharpen the way we tell our story, and turn our existing customer base into a compounding engine.

This role is the difference between a GTM strategy that lives on a deck and one that compounds in market.

The Role

Product marketing at Lumion accelerates time-to-value across segments, verticals, and products. You'll own the buyer journey for our high-velocity segments, run every product launch end-to-end, and build the enablement and customer marketing engine that turns our existing customer base into expansion revenue.

You will be the connective tissue between product, sales, and customer success — the function that makes sure every product we ship has a story the market can repeat, every rep has the asset they need, and every launch has a real plan with a real measurement model behind it.

You will report to the Head of Marketing and partner closely with the VP of Revenue, our Product team, Sales, and Customer Success.

What You'll Own

Product launches, end-to-end

You'll own end-to-end product launches — from new product modules and AI capabilities to platform refreshes and packaging rollouts to our existing customer base. That means owning:

• Pre-launch: positioning, messaging, pricing input, sales enablement, internal readiness
• Launch: customer comms, lifecycle triggers, sales motion, marketing campaign coordination
• Post-launch: adoption tracking, customer feedback loop, iteration, and the post-mortem that makes the next launch better

High-Velocity Funnel Conversion

You own the buyer journey for our high-velocity segments — stage by stage, from awareness through adoption and expansion. That includes:

• Stage-by-stage conversion ownership across our buyer journey
• Identifying and closing messaging and asset gaps at every stage
• Running experiments that move conversion, lead velocity, and deal size
• Partnering with our Growth Marketer on paid and channel execution

Sales Enablement

• You'll be the function our sales team relies on to close deals faster:
• Pitch decks, battlecards, objection-handling guides, segment- and vertical-specific narrative
• Stage-by-stage conversion content (discovery kits, evaluation assets, decision content)
• Win/loss interview program — running it, synthesizing it, feeding it back into product, sales, and marketing
• Partnering with the VP of Revenue on deal acceleration in our high-velocity segments

Customer Marketing and Research

Our existing customer base is one of our biggest assets and one of our biggest expansion opportunities. You'll build the engine that turns that into revenue:

• Case studies, testimonials, and impact reports built on our customer data
• Customer education and centralized asset repositories — so customers know what they have, what they can use, and what's next
• Lifecycle automation insight — feeding email, SMS, and in-product communication with the customer truths that make automation actually convert
• Customer interview and research cadence that informs everything else on this list

Positioning, Messaging, and Narrative

This is woven through everything above:

• Maintaining and evolving our modular product story and outcomes matrix
• Segment- and vertical-specific messaging
• Competitive positioning and battlecards
• Pricing and packaging input (the call lives with marketing leadership and finance, but you shape the inputs)

How Success Is Measured

You will be measured on:

• High-velocity funnel conversion — stage-by-stage improvement
• Lead velocity and deal size in your owned segments
• Time-to-value for new customers (activation milestones)
• Launch performance — adoption curves and pipeline attribution for every major launch
• Influence on expansion revenue — through the customer marketing and lifecycle work you drive

You'll also be expected to set leading indicators for the function — launch plan coverage, sales enablement asset coverage, win/loss interview volume, customer interviews per quarter, case studies published.

Who You Are

Must-haves

• 3-5 years of product marketing experience, with at least 2 in B2B SaaS
• Demonstrated launch ownership — you've run multiple major product launches end-to-end and can walk through what worked, what didn't, and what you learned
• Funnel impact you can point to — stage-by-stage improvements you personally drove, with numbers behind them
• Strong research discipline — you run your own customer, win/loss, and competitive research; you don't wait to be handed insight
• A strong writer — positioning, messaging, long-form, enablement content; you can move between registers
• Comfortable with data — you pull your own funnel reports, partner with RevOps without hand-holding, and know which numbers actually matter
• Cross-functional operator — you've worked closely with product, sales, and CS, and you understand how the closed loop is supposed to run

Nice-to-haves

• Experience at a company between $5M and $50M ARR (you understand the stage)
• Built a launch process from scratch rather than only inheriting one
• Pricing or packaging experience in a modular or tiered environment
• Customer marketing or advocacy background
• Experience in a verticalized B2B SaaS motion

Benefits

• Competitive salary with bonus potential
• Unlimited paid time off
• Health insurance reimbursement (QSEHRA)
• 401(k) plan
• Up to $200/month toward your cell phone and home internet
• $100/month toward personal wellness — however you define it