Coordinator III, Marketing

Overview The Coordinator III, Marketing supervises marketing staff and oversees the college's website, social media presence, and marketing campaigns to be visually compelling, engaging, and effective with target audiences. Acts as the primary liaison between customers, designers, and developers. Defines approaches and models to collect and document customer requirements. Provides training and support to end-users. Advises and guides customers to solutions while meeting system and process requirements. Works with project teams to facilitate design of components of the Content Management System. Essential Job Functions Supervises Marketing staff and daily operations for the Digital Marketing Intelligence Center as needed Develops and implements integrated marketing strategy Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms Serves as project coordinator for major marketing events and initiatives Acts as author and trainer for the Content Management System, SharePoint, and digital marketing and data analytics tools Analyzes data to make informed marketing decisions and creates dashboards highlighting key data, trends, and opportunities Acts as liaison between content owners, customers, end users, designers, and developers to ensure all protocols are followed and customer needs are met Consults with customers to identify Web needs and advises on acceptable solutions Serves as project manager for campus-based Web initiatives, ensuring proper use of resources Creates and designs interfaces that ensure optimal usability for multiple audiences and are compliant with 508 and other regulations Creates templates, navigation structures and other graphic elements Coordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging system Prepares illustrations for use in documents and the Web using various graphic design tools Arranges publications and page layouts according to aesthetic and branding standards May write, edit, and produce engaging, on-brand content tailored to all social media platforms Performs other related duties as assigned Knowledge, Skills, and Abilities Experience in Web and marketing analytics tools (e.g., Google Analytics and Adwords) Experience with website usability, responsive design, email engagement, and social media strategy Graphic design skill set Excellent interpersonal skills and ability to work in a student-centered, team-oriented environment Strong writing, editing, project management, and communication skills Ability to work with deadlines and adapt to a changing environment Experience with database-driven enterprise-level websites in environments such as ColdFusion, ASP, or ASP.NET Physical Abilities The work is sedentary. The employee typically sits to perform the work, with some walking, standing, bending, or light carrying. No special physical demands are required. Work Schedule & Conditions PC workstation in a Microsoft Windows environment with standard office equipment Internal and external contacts as needed to perform job functions Work is performed in a climate-controlled office with minimal safety hazards Required Qualifications Bachelor’s degree and at least 1 year of experience, or an equivalent combination of education and experience Preferred Qualifications Experience in content management systems (e.g., Estrada, Vignette) Experience in portal design and implementation Experience in marketing or journalism Experience with digital photography Experience with Adobe Photoshop and other Adobe software programs Experience in public relations, marketing, or communications Salary Hiring salary range is $48,152.00 - $55,375.00. The college provides a hiring salary range for all posted full-time non-faculty positions. The final offer is based on related experience and education. Information in the resume submitted will be used to determine an accurate starting salary. EEO Statement Lone Star College is an EEO Employer. All positions are subject to a criminal background check. #J-18808-Ljbffr