Senior Manager, Health Care Delivery Marketing

Job Responsibilities:

• SEO Optimization: Oversee the optimization of the Minute Clinic search strategy and ensure that all services pages are SEO-friendly to enhance visibility and drive traffic.
• Oak Street Marketing: Manage marketing initiatives for Oak Street Health-owned assets, ensuring alignment with Health’s overall marketing strategy and objectives.
• Digital Measurement Strategy: Lead the digital measurement strategy using Adobe Analytics to track performance, analyze data, and provide actionable insights for continuous improvement.
• Campaign Management: Support the day-to-day management of end-to-end marketing campaign deliverables, including creative briefing, journey mapping, segmentation, testing strategies, and campaign delivery.
• Innovative Solutions: Bring new and innovative ideas to drive customer value through new channels, experiences, partnerships, or other assets and activations to achieve growth goals for the enterprise.
• Cross-Functional Collaboration: Actively develop trusted relationships across functional teams, including Marketing, Enterprise Digital, Business Teams, Analytics, Creative &; Design, and Legal.

Skills:

• Talent for working under pressure in a fast-paced, white space environment, with ability to balance business needs and requests
• Knowledge of digital tools, marketing technology and tactics
• Development of segmentation and marketing strategies based on insights and data
• Able to influence critical business outcomes in a matrix based large enterprise environment

Education/Experience:

• 5+ years of marketing experience with a foundation of business, retail, healthcare, and consumer understanding
• 5+ years of retail marketing or digital marketing/strategy experience
• 1+ years of cross-functional leadership experience
• Bachelor's degree required