Product Marketing Manager

Summary The Product Marketing Manager leads go-to-market strategy and market positioning for Conversation Cloud portfolio solutions across regulated industries. You'll own product positioning, competitive differentiation, and market penetration while serving as the voice of the market to internal and external stakeholders. In this role, you'll develop deep expertise in how regulated industries are modernizing customer engagement in the AI era. You'll craft compelling narratives for technical and business buyers, drive sales enablement that generates revenue, and establish our portfolio as the category leader in finance, insurance, healthcare, and government. About Smart Communications Smart Communications is a leading customer engagement technology provider for regulated industries. The company helps organizations simplify the complex interactions that shape people’s lives by enabling more connected, personalized, and trusted customer engagement. Its Customer Engagement Platform brings together data collection, customer communications, journey orchestration, trusted AI, and information management to help organizations create seamless experiences across the customer lifecycle. By connecting the systems, processes, and interactions that drive critical business outcomes, Smart Communications enables organizations to improve customer experience, increase operational efficiency, strengthen compliance, and build trust at every touchpoint. More than 700 enterprises worldwide, including Zurich Insurance, Priority Health, The Pacific Financial Group, and The Bancorp, rely on Smart Communications to power engagement in regulated environments. With more than 30 pre-built integrations to leading enterprise platforms including Salesforce, AWS, Guidewire, Duck Creek, OneSpan, and Pega, Smart Communications powers more than 60 billion mission-critical customer interactions each year. To learn more, visit smartcommunications.com. Who are you? This is an excellent opportunity for a proven product marketer to own a significant product line, work across marketing and sales, and drive measurable business impact—pipeline generation, closed deals, successful launches, adoption, and cross-sell traction. The responsibilities of the role include: Product Positioning & Messaging Develop and maintain comprehensive positioning and messaging frameworks for one or more of the Smart Communications offerings Own Ideal Customer Profiles (ICPs) for finance, insurance, healthcare, and government sectors, ensuring alignment with market needs and regulatory requirements Craft compelling value propositions that address specific pain points and compliance challenges within each vertical Translate technical capabilities into business benefits that resonate with C-suite, IT, compliance, and operational stakeholders Support white label efforts for partners and resellers as this revenue channel grows Competitive Intelligence & Market Analysis Conduct ongoing competitive analysis to understand market dynamics, competitor positioning, and emerging threats Maintain competitive battle cards and positioning documents that enable sales teams to win against key competitors Monitor industry trends, regulatory changes, and technology shifts that impact the archiving and compliance landscape Provide strategic recommendations to product management based on market insights and competitive gaps Go-to-Market Strategy & Execution Develop and execute go-to-market plans for new features including AI-based capabilities, releases, and market expansions, driving awareness, adoption and revenue Create launch plans that coordinate across product, sales, marketing, and partner teams Define target segments and account criteria to optimize sales focus and resource allocation Establish success metrics and KPIs to measure the effectiveness of marketing programs and initiatives Sales & Partner Enablement Collaborate with sales and presales teams to develop compelling pitch decks, demo scripts, and sales plays Create comprehensive sales enablement materials including one-pagers, solution briefs, ROI calculators, and objection handlers Conduct regular training sessions to ensure sales teams are equipped with current messaging, competitive intelligence, and industry insights Work with the partner team to develop co-marketing materials and enablement resources for channel partners Participate in key sales opportunities to provide subject matter expertise and strategic guidance Content Development & Thought Leadership Develop high-impact content including whitepapers, case studies, blog posts, webinars, and solution guides Collaborate with customers to create compelling success stories and testimonials Work with industry analysts (Gartner, Forrester, etc.) to ensure accurate representation and favorable positioning Contribute to industry publications and speaking opportunities to establish thought leadership Cross-Functional Collaboration Partner with product management to influence roadmap priorities based on market feedback and competitive intelligence Collaborate with demand generation to develop targeted campaigns that drive pipeline and revenue Work with corporate marketing to ensure brand consistency and message alignment Coordinate with customer success to gather insights, develop retention strategies, and identify expansion opportunities Integrate closely with other product marketers to ensure cohesive portfolio messaging and identify cross-sell opportunities Customer & Market Engagement Conduct customer interviews and advisory board sessions to gather insights and validate positioning Engage with prospects throughout the sales cycle to understand buying criteria and decision processes Attend industry conferences and events to build relationships and gather market intelligence Develop and maintain relationships with industry analysts to influence market perception What we’re looking for: Must have skills/experience: 2-5+ years of experience in product or industry marketing with a technology-related organization, preferably in B2B SaaS Experience marketing enterprise software in regulated industries including Financial Services, Insurance, Healthcare, Government, Telco and Public Sector Understanding of organizational needs and workflows around state, federal, or regulatory governance Track record of successful collaboration with sales teams and measurable impact on revenue Proven ability to manage multiple projects simultaneously in a fast-paced environment Collaborative approach with the ability to influence without authority across multiple teams An exceptional storyteller and able to convert complex technical information into value propositions that resonate with our target audiences. Exceptional and demonstrable writing, presentation and public-speaking skills Excellent project management, critical thinking, and organizational skills with the ability to work across a distributed, global company in order to meet obligations Proficiency in digital and content marketing campaign design and buyer journeys; understanding of digital marketing ecosystem A strong sense of ownership, leadership and a determination to succeed Bachelor’s degree (required) or higher Advantageous skills/experience: Experience marketing or familiarity with Archiving / Retrieval Software, Records Management, Customer Communications Management Working understanding of regulatory frameworks (SEC, FINRA, HIPAA, GDPR, etc.) is a plus We look for the following SMART values in everyone we hire at Smart Communications: S peak Openly - We are positive, creative, helpful, kind and we have fun. We listen and provide constructive feedback. Through meaningful conversations we encourage each other to be the best that we can be. We’re not complainers we’re problem solvers. M ake a Difference - We focus on the things that matter and prioritize the things that have the greatest impact. We celebrate success and hold ourselves accountable for our choices. We don’t sit on the sidelines. A gile & Flexible - We are focused on evolving, improving and growing. We think differently and challenge the status quo with open minds. We ask ‘why?’ so that we can help remove complexity. We don’t allow hurdles to get in our way. R esults-Focused - We get stuff done by being efficient, working at pace and paying attention to detail. We focus on finding solutions and fixing things. We don’t believe in being busy for the sake of being busy, we focus on productivity. T eamwork - We are stronger and better together. We collaborate, trust and support each other to deliver results for our company and our customers. We don’t want anyone to feel disengaged, we’re in this together! What’s the deal? We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive. In addition to a friendly, flexible and fun working environment, we provide a range of other benefits, including extensive health, dental and vision insurance, employer-funded health savings account, flexible spending plan, life and AD&D insurance, short and long term disability insurance, gym membership reimbursement, and 401K contribution, as well as 18 days’ holiday allowance plus an additional day off on your birthday! This role is fully remote. Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity. To learn more about Smart Communications visit: #J-18808-Ljbffr