Enrollment Specialist

Job Description

Job Description

Benefits:

• Employee discounts
• Health insurance
• Paid time off

• Lead Management & Family Communication
  • Serve as the first point of contact for inquiries via phone, email, and walk-ins
  • Enter and update leads in the CRM system and maintain accurate records
  • Promptly follow up with all prospective families to schedule tours and answer questions
• Tour Coordination & Support
  • Prepare for and conduct tours when needed, or assist the Director with tour scheduling and materials
  • Manage and order promotional and tour materials 
  • Ensure the center is tour-ready, clean, and welcoming at all times
  • Provide enrollment packets and help families complete required forms
• Administrative Enrollment Support
  • Track and report enrollment pipeline weekly to the Center Director
  • Assist with sending out welcome emails, enrollment confirmations, and orientation materials
  • Manage tour calendars, event sign-ups, and promotional items
  • Liaison between center and home office/care center team
• Event Support & Community Outreach
  • Plan, coordinate, and execute enrollment-focused events such as open houses, community days, family fun nights, and seasonal themed events to attract and engage prospective families.
  • Be the point of contact for all local area marketing partnerships 
  • Partner with the Center Director to develop and implement Local Area Marketing (LAM) initiatives, including visiting local businesses, attending community fairs, connecting with neighborhood parent groups, and networking with pediatricians and family-oriented businesses to generate leads.
  • Create promotional materials such as flyers, social media posts, sign-in sheets, and event invitations with guidance from the Center Director, ensuring materials align with brand standards and current enrollment campaigns.
  • Engage warmly with attending families during events, providing information about the center’s programs, capturing contact information, and addressing questions to encourage tour scheduling.
  • Collect, track, and enter lead information from events into the CRM system promptly, ensuring timely follow-up and clear communication with prospective families.
  • Collaborate with the Director to evaluate event effectiveness, including attendance, lead generation, and conversion outcomes, and adjust strategies for future events based on results.
  • Actively seek opportunities for the center to participate in or sponsor community events to increase visibility and drive qualified leads into the enrollment pipeline. 

• 1–2 years in customer service, sales, or administrative support (childcare industry a plus).
• Friendly, professional demeanor with excellent communication skills.
• Highly organized with strong follow-up habits.
• Proficient with basic technology and CRM systems (training provided).
• Able to work flexible hours for occasional evening/weekend events.