Social Growth & Community Lead (Fractional)

Social Growth & Community Lead

Fractional (20-30 hours/week) 

About Recess

Recess is on a mission to make activity planning joyful for families.

We help parents discover and book incredible camps, classes, and activities while helping local businesses grow. Every day, we're building a brand that families trust, providers love, and communities want to be part of.

We're looking for someone who can help us make Recess one of the most loved family brands.

The Role

We're not looking for someone to simply manage social media.

We're looking for someone who creates momentum.

Someone who lives and breathes internet culture, understands how communities are built, and gets excited about creating content people actually want to watch, share, and talk about.

You'll own our organic social presence from end to end, from content creation and publishing to community engagement, creator partnerships, reporting, and experimentation.

This is a highly hands-on role for someone who loves moving quickly, testing new ideas, and learning from what the audience tells us. 

What You'll Do

Organic Social Management

• Own the day-to-day management of Recess' organic social channels, including Instagram, TikTok, Facebook, LinkedIn, Reddit, Threads, and emerging platforms.
• Create and publish engaging content daily, maintaining a consistent and recognizable brand voice.
• Develop recurring content series while identifying opportunities to participate in timely trends and conversations.
• Capture, edit, and publish short-form video and social-first content.

Community Management

• Build meaningful relationships with our community by actively responding to comments, messages, and conversations.
• Celebrate customers, providers, and partners through engaging community-focused content.
• Help create a social presence that feels personal, approachable, and genuinely fun.

Growth & Partnerships

• Identify and manage partnerships with creators, parent influencers and complementary brands.
• Coordinate collaborations that increase awareness, engagement, and community reach.
• Continuously explore new opportunities to grow our audience organically.

Content Strategy & Experimentation

• Monitor social trends, platform updates, and emerging content formats.
• Bring fresh ideas to the table every week and move quickly from concept to execution.
• Run experiments across content formats, messaging, posting cadence, and channels to uncover new opportunities for growth.
• Balance creativity with performance, using insights to improve while continuing to test bold new ideas.

Reporting & Insights

• Track and report on key social performance metrics.
• Identify what's working, what's not, and where we should invest more time.
• Turn data into actionable recommendations—not just dashboards.
• Share regular insights that help shape future content and growth strategies.

What Success Looks Like

Within your first three months, you'll have:

• Built a consistent daily social presence across all key channels.
• Increased engagement and CTR by creating content people genuinely want to interact with.
• Established a repeatable rhythm of testing, learning, and improving.
• Developed a growing network of creators and community partners.
• Increased organic reach and brand awareness.
• Helped make Recess a brand parents actively follow, recommend, and share.

What We're Looking For

We're less interested in years of experience and more interested in curiosity, creativity, and execution.

The ideal candidate:

• Has 2–5 years of experience creating content, managing social media, or growing online communities.
• Has exceptional instincts for what performs well on social media.
• Understands parents and family audiences or is excited to immerse themselves in learning everything about them.
• Writes with personality and knows how to adapt content across platforms.
• Can create simple graphics and edit short-form videos.
• Thrives in fast-moving, startup environments.
• Is highly organized and able to manage multiple content streams simultaneously.
• Loves testing ideas and isn't afraid to fail quickly.
• Pays attention to the data without letting it limit creativity.
• Is proactive, resourceful, and constantly looking for the next opportunity.

Why Recess?

At Recess, we believe the best ideas can come from anywhere.

We move quickly. We experiment often. We care deeply about our customers, our providers, and each other.

This role comes with a high level of ownership, trust, and creative freedom. If you're someone who loves building, creating, and figuring things out as you go, you'll have the opportunity to make a real impact here.

We're not looking for perfection. We're looking for someone who's curious enough to try, humble enough to learn, and bold enough to build something people can't stop talking about.