SOCIAL MEDIA SPECIALIST

Social Media Manager

Under the direction of the Marketing Director, responsible for the overall management of the social media properties associated with the 75th Force Support Squadron (FSS). Manages FSS' social media profile(s) and presence. Keeps up-to-date on emergent trends, platforms, and overall changes to the social media landscape. Provides ongoing customer service through customer interactions. Updates, adds, revises content based on information provided to the Marketing Office or approved input from leadership and managers on a daily basis. Position requires writing, editing, and designing content for publishing. Assists co-workers with projects/tasks, creating/distributing a variety of marketing materials across various platforms in project management software. Proofs marketing output prior to advertising. Works with Marketing Director to ensure social media content meets squadron and mission objectives, properly reflecting Air Force standards. Uses a variety of social/digital media platforms, applications, techniques, digital equipment, plugins, apps, and tools to effectively manage digital assets. Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customers, and to maximize the squadron's branding, products and services; identifies relevant new strategies/technologies/industry trends; creates and boosts customers' engagements, brand exposure and applies them into operations and activities. Assists Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market with incentives/giveaways. Assists in marketing surveys, collecting data, tabulating responses, and analyzing results effectively. Moderates community interaction with content; responds in a timely manner; escalates when appropriate. Analyzes social media presence and performance. Prepares various reports on key social media analytics. Helps assist in updating content on HillFSS.com. Must be flexible and attend FSS events on weekends, programs and meetings to provide workflow updates. Utilize AI technologies and services with proper approval processes. Has working knowledge of AI platforms such as Grok, ChatGPT and Gemini and bots within AI platforms. Performs other related duties as assigned.