Senior Manager, U.S. Merchandising - Lifestyle

Reebok Senior Manager, Merchandising

Reebok is a global fitness brand inspired by its American roots and a passion for movement. With a strong heritage in sport and innovation, we design footwear for athletes and fitness enthusiasts worldwide. Our mission is to help people be their best—physically, mentally, and socially—through the power of movement. We believe that when individuals move freely and confidently, they can fully express their authentic selves.

The Senior Manager, Merchandising is responsible for driving the US marketplace product strategy across the Reebok portfolio, ensuring the brand delivers commercially strong and optimized assortments across wholesale and DTC channels. This role partners closely with Global Product, Sales, Marketing, Demand Planning, and DTC teams to define the US range architecture, support key account strategies, and ensure seasonal product stories are successfully brought to market. The position plays a critical role in representing the US market within the global product creation process while ensuring the brand's most important franchises are positioned for growth across channels.

Key responsibilities include:

• Define and manage the US omni-channel range architecture across footwear and apparel
• Ensure disciplined range sizing and assortment segmentation across wholesale and DTC channels
• Identify key franchise opportunities and marketplace gaps to inform global product strategy
• Partner with global product teams to represent the US market perspective across seasonal product milestones (Pre-THO, Brand Summit, Range Indication)
• Develop channel-specific merchandising strategies that support key US wholesale partners and DTC
• Partner with sales leadership to ensure key accounts have differentiated product strategies aligned to channel positioning
• Identify opportunities for account exclusives, SMUs, and strategic product launches
• Ensure seasonal product assortments are commercially ready for sell-in and market launch
• Partner with sales teams on key account previews and seasonal pre-lines to support product storytelling and merchandising strategy
• Define seasonal sampling priorities and ensure alignment with sales and GTM teams
• Partner with demand planning and purchasing teams to review seasonal forecasts and key franchise performance
• Identify opportunities for strategic buys and inventory support around priority product launches
• Monitor marketplace performance and provide insights to inform future range planning
• Track US marketplace trends, competitive activity, and product performance across channels
• Provide actionable insights to inform product strategy, franchise development, and future assortments