Brand & Content Marketing Manager

Job Description

Job Description

Description:

 

Brand & Content Marketing Manager

Checkmate Coatings
Jacksonville, FL
Back Office

Checkmate Coatings is seeking a hands-on, results-driven Brand & Content Marketing Manager to manage and coordinate marketing across a growing multi-location organization. This role will serve as the primary internal owner of the Checkmate Coatings marketing function, with a significant focus on social media, content creation, brand management, and managing the Company's outside marketing vendors and contractors.

A major component of this position will be helping build the Checkmate Coatings brand through consistent, high-quality content. The Marketing Manager will be expected to regularly get into the field, visit job sites and company locations, capture photos and videos, develop content ideas, and actively manage the Company's social media presence.

The ideal candidate understands both the creative and analytical sides of marketing. This person should be comfortable shooting content at a job site one day and reviewing lead generation, advertising performance, agency results, and marketing KPIs with leadership the next.

Key Responsibilities:
Social Media & Content Creation

• Take primary ownership of Checkmate Coatings' day-to-day social media presence across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
• Develop and maintain a consistent company-wide social media and content calendar.
• Regularly visit job sites, company locations, events, and customer projects to capture original photo and video content.
• Capture before-and-after transformations, installation footage, employee and crew content, customer testimonials, educational content, company culture, new-location activity, and other brand-building material.
• Work directly with sales representatives, installers, Operations Managers, and other team members to identify strong content opportunities.
• Develop ideas and concepts for reels, short-form videos, social posts, stories, advertisements, and other digital content.
• Create, edit, organize, schedule, and publish social media content.
• Assist with basic photography, videography, and video editing while coordinating more advanced production with outside resources when necessary.
• Help establish a recognizable and consistent voice, appearance, and personality for the Checkmate Coatings brand.
• Monitor social media engagement, messages, comments, reach, and content performance.
• Identify which types of content perform best and continually adjust the Company's content strategy based on results.
• Build and maintain an organized library of company photos, videos, testimonials, creative assets, and other marketing content.

Marketing Vendor & Contractor Management

• Serve as the primary internal point of contact for Checkmate Coatings' outside marketing agencies, vendors, contractors, freelancers, media buyers, website providers, and other marketing partners.
• Coordinate marketing strategy, priorities, campaigns, deliverables, timelines, and budgets with outside partners.
• Clearly communicate Company objectives and expectations to marketing vendors and ensure agreed-upon work is completed on time.
• Review vendor and agency reporting and hold outside partners accountable for performance and results.
• Manage relationships with specialists responsible for areas such as:
  • Google Ads and paid search
  • Meta and paid social advertising
  • SEO and local SEO
  • Website development and optimization
  • Graphic design and creative production
  • Media buying
  • Email and SMS marketing
  • Photography and video production
  • Other specialized marketing services
• Understand these marketing channels well enough to evaluate performance, ask the right questions, identify potential problems, and make recommendations to leadership.
• Identify when an outside partner is underperforming and work with leadership to correct the issue or evaluate alternative providers.
• Review vendor scopes, proposals, marketing spend, and deliverables to ensure the Company is receiving appropriate value.

Marketing Performance & Analytics

• Review performance of Google Ads, Meta Ads, and other paid advertising channels, including budgets, lead volume, lead quality, cost per lead, conversion rates, and return on advertising spend.
• Review marketing dashboards, reports, and performance data to determine whether marketing dollars are being spent effectively.
• Track lead sources and work with sales, operations, and CRM data to understand which marketing channels are generating qualified leads and revenue.
• Identify underperforming campaigns, markets, or channels and coordinate improvements with the appropriate marketing partner.
• Monitor SEO and local SEO performance, including organic rankings, website traffic, Google Business Profiles, and local search visibility.
• Monitor website traffic, conversion performance, and lead-generation activity.
• Help improve Checkmate Coatings' visibility across emerging AI-driven search and recommendation platforms, including ChatGPT, Google Gemini, Perplexity, and similar platforms.
• Track key marketing KPIs and prepare regular performance updates for company leadership.
• Assist leadership with developing marketing budgets and tracking actual marketing spend against established budgets.
• Provide recommendations based on marketing performance rather than simply reporting results.

Multi-Location Marketing & Brand Management

• Coordinate day-to-day marketing activities across Checkmate Coatings' multiple locations and geographic markets.
• Maintain brand consistency across company websites, social media, advertising, Google Business Profiles, printed materials, signage, uniforms, vehicles, promotional materials, and other customer-facing channels.
• Coordinate marketing launches for new Checkmate Coatings locations and markets.
• Assist with marketing integration and brand transition efforts related to newly acquired locations or businesses.
• Coordinate local marketing initiatives, sponsorships, community events, trade shows, promotional events, and other market-specific activities.
• Coordinate ordering and distribution of branded marketing materials, signage, promotional products, and other marketing-related items across company locations.
• Assist with email marketing, SMS campaigns, referral programs, promotions, customer-retention initiatives, and other direct marketing efforts.
• Monitor competitors, local market activity, industry trends, and emerging marketing channels to identify new opportunities.
• Identify opportunities to improve marketing processes, lead generation, brand awareness, customer acquisition, and overall return on marketing investment as the Company continues to grow.

Requirements:

• Strong working knowledge of digital marketing strategy and lead generation.
• Strong understanding of social media platforms and how brands grow through consistent organic content.
• Experience managing social media across platforms such as Instagram, Facebook, TikTok, and YouTube.
• Experience shooting photo and video content and creating short-form social media content.
• Comfortable regularly visiting job sites, company locations, customer projects, and events to capture content.
• Experience developing and managing social media and content calendars.
• Working knowledge of SEO and local SEO.
• Working knowledge of Google Ads, Meta Ads, and paid digital advertising sufficient to interpret reporting and evaluate performance.
• Experience reviewing marketing analytics, campaign performance, conversion data, and lead-generation metrics.
• Ability to evaluate cost per lead, lead quality, conversion rates, customer acquisition costs, and return on advertising spend.
• Experience managing outside agencies, vendors, contractors, freelancers, or other marketing partners.
• Ability to hold outside partners accountable for deadlines, deliverables, budgets, and performance.
• Strong understanding of website traffic, conversion optimization, and digital customer journeys.
• Familiarity with AI search visibility and emerging AI-driven marketing strategies.
• Ability to coordinate multiple campaigns, vendors, projects, locations, and deadlines simultaneously.
• Strong analytical skills and ability to translate marketing performance into actionable recommendations.
• Strong written and verbal communication skills.
• Strong attention to detail and commitment to maintaining brand consistency.
• Highly organized and capable of independently managing recurring marketing responsibilities.
• Creative while also being numbers-driven and results-focused.
• Proactive and comfortable taking ownership without constant direction.
• Comfortable working in a fast-growing, entrepreneurial environment where marketing strategies and processes continue to evolve.
• Willing to test new strategies, evaluate results, and continually identify opportunities for improvement.
• Passionate about helping build and grow a recognizable multi-location brand.

Preferred Qualifications

• Experience marketing for a multi-location organization or managing marketing across multiple geographic markets.
• Experience in construction, home services, field services, home improvement, or another locally driven service business.
• Experience working with CRM systems and connecting marketing lead sources to sales and revenue performance.
• Experience with Jobber, CallRail, Google Analytics, Google Search Console, Meta Business Suite, or similar marketing and operational platforms.
• Experience with photography, videography, Canva, Adobe Creative Suite, CapCut, or similar content-creation tools.
• Experience supporting new-market launches or geographic expansion.
• Experience managing local events, sponsorships, referral programs, and community-based marketing.
• Experience coordinating marketing budgets and analyzing return on marketing investment.
• Experience working within an organization that utilizes a combination of internal marketing resources and outside agencies.