Digital Marketing Strategist | Remote at Lifeway Christian Resources

Lifeway is seeking a Digital Marketing Strategist, Bibles & Reference to help grow our Bible & Reference category through multi‑channel strategies, campaign execution, and strong project leadership. This is a remote‑eligible role ideal for a creative marketer who thrives in a fast‑paced, mission‑driven environment and is passionate about using marketing to reach and disciple people through God’s Word.

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Lead quarterly marketing campaigns and launches for Bible and reference products
• Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels
• Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com
• Analyze campaign performance and adjust tactics accordingly
• Coordinate with internal and external teams on asset creation, approvals, and launch execution
• Oversee video and image production; manage content for product pages and catalogs
• Track budgets and work with vendors for invoicing, procurement, and creative services
• Support Lifeway presence at conferences and events
• Moderate travel, occasionally overnight

Qualifications

Education

• Bachelor’s degree in Marketing, Communications or related field – required
• Master’s degree – preferred
• Advanced graduate degree (PhD, etc.) – not required

Skills, Knowledge, & Experiences, Required

• 5+ years of marketing experience in corporate or agency settings
• 3+ years of experience in digital/email/video marketing
• 2+ years of experience coordinating projects or executing digital campaigns
• Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4
• Strong strategic, analytical, and communication skills
• Demonstrated success managing multi‑channel campaigns with measurable results

Skills, Knowledge, & Experiences, Preferred

• Experience in publishing, ministry, or Christian retail markets – strongly preferred
• Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 – strongly preferred
• Familiarity with WordPress, HTML, SharePoint, Firebrand
• Experience managing vendors, media production, or event support

#J-18808-Ljbffr