Marketing Liaison

Job Description

Job Description

Title:  Marketing Liaison

Reports to: Vice President of Marketing

Effective Date:  04.2022 Review Date:    06.2026

The Marketing Liaison serves as the primary representative of the facility within the healthcare community and is responsible for developing and maintaining referral relationships that drive admissions, census growth, and market awareness. The primary objective is to generate qualified referrals, increase admissions, strengthen referral relationships, and support facility census growth while maintaining the highest standards of professionalism and customer service.

The Marketing Liaison works closely with hospitals, physicians, case managers, discharge planners, managed care organizations, and community partners to promote the facility's services and ensure a seamless transition of patients into the facility. The primary objective is to generate qualified referrals, increase admissions, strengthen referral relationships, and support facility census growth while maintaining the highest standards of professionalism and customer service.

Reporting to the Senior Vice President of Marketing, the Marketing Liaison plays a critical role in achieving occupancy goals, improving payer mix, and enhancing the facility's reputation within the healthcare marketplace.

• Establish and maintain productive relationships with:

  • Hospitals

  • Health systems

  • Physician offices

  • Case managers

  • Discharge planners

  • Managed Care Organizations

  • Accountable Care Organizations (ACOs)

  • Home Health Agencies

  • Hospice Providers

  • Community organizations

• Conduct routine visits to referral sources to strengthen relationships and increase referral opportunities.

• Develop and execute referral development plans to increase admissions and market share.

• Identify new referral sources and business development opportunities.

• Serve as the primary point of contact for referral partners.

• Meet or exceed monthly admissions and census goals.

• Collaborate with facility leadership to develop occupancy growth strategies.

• Monitor census trends, referral patterns, and market opportunities.

• Assist in maintaining an optimal payer mix to support financial performance.

• Work closely with Admissions Coordinators to facilitate timely admissions.

• Respond promptly to referral inquiries.

• Evaluate potential admissions for appropriateness and service capability.

• Coordinate with clinical and operational leadership to facilitate admission decisions.

• Communicate admission status updates to referral partners.

• Ensure a positive admission experience for residents and families.

• Represent the facility at healthcare events, networking functions, and community programs.

• Participate in health fairs, educational seminars, and professional association meetings.

• Promote facility programs and services within the local healthcare community.

• Develop community partnerships that support organizational growth objectives.

• Assist in implementing facility marketing initiatives and campaigns.

• Distribute marketing materials and promotional resources to referral sources.

• Promote specialty programs and services offered by the facility.

• Support social media, public relations, and community engagement activities a