Field Marketing Specialist

Field Marketing Specialist

Denton, TX - Denton, TX

Overview

Salary Range $40,000.00 - $55,000.00 Salary/year Position Type Full Time Category Sales

Field Marketing Specialist

Walters Hospitality

POSITION SUMMARY

The Field Marketing Specialist (FMS) is responsible for driving brand visibility, lead generation, and community engagement across an assigned portfolio of venues and ancillary services.

This role blends digital marketing execution with field marketing activation, ensuring venues are consistently represented within their local markets while supporting the brand and region as a whole.

Field Marketing Specialists work cross-functionally with venue teams, sales leaders, and the central marketing team to activate campaigns locally, support venue showcases and events, build relationships with planners and vendors, and develop marketing initiatives that ultimately drive tours and bookings.

CORE RESPONSIBILITIES

• Lead Generation & Local Campaign Activation
• Social Media & Digital Presence
• Field Marketing & Community Engagement
• Content Creation and Marketing Events
• Marketing Collateral & Operational Support

QUALIFICATIONS

• 3+ years of experience in marketing, events, or a closely related role

• Demonstrated experience managing social media content and strategy

• Strong written and verbal communication skills, particularly in a B2B setting

• Proficiency in content creation tools (Canva, Adobe Suite, or equivalent)

• Ability to work evenings and weekends as required for event coverage and showcases

EXPECTATIONS

• Attend a minimum of one must-see event per month to capture raw content

• Attend regional showcases to capture live social media footage and raw content

• Spend a minimum of 4 hours per week on-property to build local relationships

• All projects and strategic tactics must be completed by the given deadlines

COMPENSATION & SCHEDULE

• Salary Range: $40,000–$55,000 annually

• Quarterly bonus opportunities based on performance and goals

• Full-time, Exempt position

• Flexible schedule with occasional evenings and weekends required for events and venue showcases

BENEFITS

• 85% Employer-Subsidized Medical Insurance, plus Dental & Vision coverage

• 401(k) with 4% Company Match

• Unlimited PTO

• Device & Phone Stipend

If you're ready to combine your passion for marketing, events, and relationship-building into a rewarding career, we'd love to hear from you. Join Walters Hospitality and help create unforgettable experiences while growing some of the most beautiful venues in the industry