Social Media & Content Senior Manager

Overview

The Social Media & Content Manager is the strategic lead social media management and content creator for enterprise corporate brands, the professional brands of its leaders, and affiliated brands. A true storyteller, the Social Media & Content Manager must engage audiences, weaving and calendaring stories across multiple platforms in addition to developing, sourcing, and leveraging different types and forms of content across multiple media for use in paid and organic social channels. Tracks and optimizes the performance of social media presence based on analytics and performance based on KPIs. Ensures the team stays ahead of the curve of the latest social media trends to improve the customer experience and leverage ongoing consumer involvement.

Responsibilities

• Work closely with team members across the Enterprise to develop, plan, and implement social media and content marketing strategy for enterprise corporate brands and the professional brands of its leaders, specifically via paid and organic social channels and corresponding brand websites.
• Increase engagement, followers, and leads, as appropriate, across channels. Increase organic traffic to the site, helping to bring the enterprise story to life via content, including customer and team stories, videos, blogs, articles, etc.
• Develop and manage social media content and calendars.
• Create videos, graphics, and related content pieces.
• Offer real-time engagement from owned social handles
• Be an expert, staying up to date on social trends and providing recommendations on executions for marketing campaigns.
• Collaborate with enterprise staff for involvement in social via employee-generated content and social selling. Educate sales teams on social best practices to prospect and foster relationships.
• Leverage messaging, content, and promotions, to build a social presence working with agencies as needed.
• Ensure all communication and social media content is consistent with branding, positioning, voice, and messaging.
• Actively monitor for key issues and post timely key customer updates
• Track and measure success of social media initiatives by using reporting and analytics, including competitive analysis
• Manage the relationship and work of content and communication agency partners to ensure the effective and efficient delivery of budget and plans.
• Collaborate cross-functionally when preparing content for market across both paid and owned.
• Drive creative innovation that creates breakthrough conversations about enterprise brands and leaders. Understand all the elements and steps needed to create great digital and social content.
• Take an integrated marketing approach. Have an appreciation and understanding of "test, learn, optimize" philosophy. Think about the customer journey as a whole and its touch points.

Qualifications

• College degree in liberal arts, journalism, marketing, communications, or new media preferred
• 3-6 years of experience in social media and content marketing, preferably with time spent leading social media efforts and content creation for a brand or personality
• Strong understanding of social media (organic and paid) outlets and campaign management
• Great writer who can develop content in various lengths and formats that reflects brand guidelines
• Experience developing social imagery and videos
• Demonstrated understanding of social community-building and social customer care
• Experience working with outside partners and vendors, including creative agencies
• Analytics-driven; tracks KPIs to ensure that goals are met
• Self-starter who can find and recommend solutions, and who has outstanding attention to detail and organization/program management skills
• Excellent oral communication skills with ability to present ideas and information clearly
• Collaborative team player able to integrate with a diverse team full of opinions and ideas
• Experience with the following programs a plus: Canva, Adobe Creative Suite, SproutSocial, Hootsuite, Google Analytics, Wordpress

About

As the largest independent mover in North America, JK delivers superior relocation and logistics services to military service members, government agencies, large corporations, businesses and homeowners around the world....and the list goes on! JK actively seeks dedicated professionals ready to positively impact domestic and global communities.

JK Moving is proud to be named as one of the Best Places to Work for 2020, an award that is particularly meaningful because winners are selected based on employee survey feedback. During 2018, the company established the JK Community Farm, a charitable effort designed to alleviate hunger by growing and harvesting crops and livestock and donating them to Loudoun Hunger Relief. From charitable giving to competitive compensation to fun corporate events, JK invests in each employee's professional and personal growth. This level of commitment sets JK apart from other companies - why not consider joining JK Moving Services today!

JK Benefits

• In addition to comprehensive medical, dental, and vision insurance, JK Moving offers:
• World-class retirement savings programs including Company-funded profit sharing and safe harbor 401(k)
• Recruitment and customer referral bonuses
• Company-paid life insurance and accidental death benefits
• Voluntary protection programs for employees and their families
• Service recognition programs
• Safety & performance bonuses
• Tuition reimbursement and student loan repayment assistance
• Discounted membership @ Gold's Gyms (corporate locations) nationwide
• Global employee wellness programs and Employee Assistance Program (EAP) for employees and their families
• Medical and Dependent Care Flexible Spending Accounts (FSAs)
• Health Savings Account (HSA) with employer matching contribution

Equal Opportunity/Affirmative Action Employer