Media Relations and PR Manager

About Junapr Junapr is a Vermont-based public relations and integrated communications agency. We help brands and organizations earn attention that matters — pairing sharp strategy with the media relationships and storytelling that turn ideas into coverage, credibility, and growth. We are a fast-moving, close-knit team that values collaboration, curiosity, and consistently exceeding client expectations. This is a place to build a career, not just a job. The Role As a PR Manager at Junapr, you serve as a day-to-day client lead and project driver, responsible for executing strategy, managing junior team members, and securing meaningful national media coverage for our clients. You will take ownership of media relations strategy and execution across your accounts — from building smart target lists to writing the pitches and landing the placements. You work in close partnership with a Director and agency leadership to ensure account work is delivered on time, at a high standard, and aligned with client goals. What You'll Do Media Relations & National Placement Execute media relations strategy and execution across your accounts — including media list development, pitching, follow-up, and reporting on results. Secure national and top-tier placements by building relationships with reporters, editors, producers and pitching stories that break through the noise. Write and edit core content, including press releases, media pitches, talking points, bylines and social copy. Manage influencer and partner outreach and keep content workflows and timelines aligned across integrated campaigns. Social, Affiliate & Integrated Campaigns Partner with our social/digital strategist so social and digital work reinforces PR goals. You won't own social strategy, but you'll bring a strong working knowledge of the channels and manage team members executing social. Understand how affiliate fits with PR and coordinate with affiliate specialists so earned media and affiliate efforts reinforce one another. Client Management & Delivery Serve as the day-to-day client lead for assigned projects and accounts, building trusted relationships and keeping clients informed and confident. Translate high-level strategy into action plans, task assignments, timelines, and deliverables. Lead internal and client meetings, including agendas, materials, and clear next steps. Support communications planning, media outreach, content development, and results reporting. Team Collaboration & Support Manage Specialists and Coordinators assigned to your accounts, providing direction, feedback, and structure. Coordinate timelines and workflows in our project management and time-tracking tools. Elevate challenges early by partnering with the leadership team on performance and growth. Internal Growth & Agency Collaboration Contribute to proposals, brainstorms, and internal trainings. Share insights across teams and identify ways to improve workflow, reporting, and client satisfaction. Professional Development We invest in your growth. Junapr is committed to our people — you'll have ample opportunities and support for professional development throughout your career here. You take ownership of your learning. We look for curious, self-directed learners who stay ahead of industry trends and keep a sharp, current read on the media landscape at all times. Required What You Bring Media relations experience is essential. You have hands-on experience building relationships with journalists and securing local, trade, and national earned media. Proven national pitching and placement skills. You can point to coverage you have personally secured in national or top-tier outlets. Strong client management skills. You are a confident, organized, and reassuring day-to-day client contact. Excellent writing and verbal communication. You can move fluidly from a punchy pitch to a polished press release to a clear client update. A working understanding of social and affiliate. You won't set social strategy — we have a social/digital strategist for that — but you know the channels well enough to manage people executing social, and you understand how affiliate connects to PR. 4+ years of PR or communications experience, preferably in an agency environment or with a CPG brand. Based in Vermont for a hybrid schedule. Nice To Have Experience mentoring or managing junior staff. Familiarity with integrated campaigns spanning digital, affiliate, and content. Comfort with project management and time-tracking tools. Attributes for Success Resourceful and relationship-driven, with strong news judgment Operates proactively and independently, with sound judgment Organized and dependable while managing multiple deadlines Resilient, adaptable, and accountable in a fast-paced agency setting Genuinely collaborative — invested in teammates' wins as much as your own Location & Schedule Hybrid role based at our offices in Burlington, Vermont Occasional after-hours or weekend work aligned with client launches, events, and time-sensitive news moments. Some travel may be required. Compensation & Benefits Junapr offers competitive compensation and a benefits package, along with a supportive, growth-oriented culture and a clear path for advancement. We're happy to discuss specifics with you during the interview process. Our Culture Our Core Values Guide Not Just Our Work — But How We Work Together. As a Vital Part Of Junapr, You Will Contribute to a culture that values collaboration, curiosity, and exceeding client expectations Provide mentorship and support to colleagues across roles Lead with honesty, empathy, and kindness Look for opportunities to learn, grow, and share new skills that benefit you, the team, and our clients Celebrate your own wins — and those of your teammates — often and authentically Junapr is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. #J-18808-Ljbffr Junapr