Tasting Room & Event Associate

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

Summary-

Riboli Family Wines is seeking a passionate, service-oriented Tasting Room and Events Associate to support our guests who visit our tasting room in Paso Robles. This role combines teaching our guests about our diverse portfolio of wines, and supports with the execution of events that we host at our San Simeon Tasting Room. The ideal candidate has a positive, upbeat attitude and a love for food and wine. They thrive in a fast-paced, customer-focused environment and are committed to delivering outstanding guest experiences while upholding the winery’s hospitality standards.

Essential Duties and Responsibilities- Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

• Responsible for managing all aspects of event coordination from initial client inquiry through planning, vendor management, and on-site execution.
• Coordinate with outside vendors to fulfill each client's specific event needs.
• Leverage hospitality expertise to develop a high-quality and satisfactory relationship with every guest.
• Handle all event inquiries and maintain communication with prospective and confirmed clients.
• Serve as liaison between clients and staff to ensure clear communication of all event details.
• Delegate tasks to support staff and vendors as needed for each event, ensuring that all team members understand their responsibilities and event timelines.
• Support event setup, greet clients upon arrival, and assist with event execution as needed.
• Ensure timely follow-up with clients including Thank You’s and outreach for repeat business.
• Communicate with the kitchen staff to discuss event details, special dietary needs, and menu timelines.
• Greet every customer with a smile and an inviting welcome.
• Effectively advise and sell wines to guests who order at our counter and for Tastings and extensive Gift Shop.
• Ability to answer questions and make recommendations regarding our wine and food menu.
• Handle routine point-of-sale transactions.
• Maintain and uphold brand standards for keeping the bar, restaurant, patio, private dining rooms.
• Properly open and pour wine and tasting flights at the counter and tables.
• Maintain basic cleaning practices.
• Work effectively with teammates during daily duties and operations.
• Ability to follow policies and procedures.

Minimum Qualifications-

• Minimum 3 years of experience in hospitality, restaurant, or event coordination.
• Proactive, detail-oriented, and highly organized with the ability to manage multiple tasks independently.
• Friendly, professional demeanor with strong interpersonal, written, and verbal communication skills.
• Must be tech-savvy and comfortable learning new platforms.
• Experience with Tripleseat catering software is a plus.
• Sales-driven with a passion for creating memorable guest experiences.
• Strong computer literacy and phone etiquette.
• Willingness to learn about wine and viticulture.
• Able to stand for long periods of time and carry up to 50 pounds.
• Must maintain professional appearance and conduct at all times.
• Bilingual (English/Spanish or Italian) preferred.
• Able to work flexible hours, mornings, evenings, weekdays, and weekends.
• Must be at least 21 years of age.
• Bilingual Spanish is a plus.

#LI-ONSITE

Pay Range

$20—$26 USD

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.