Senior Director, Product Marketing, GTM and Adoption

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.About the RoleMuleSoft is looking for a Senior Director of Product Marketing, GTM & Adoption to own the full customer journey from pre-sale positioning and launch through post-sale adoption and expansion across our full portfolio: integration, API management, and Agent Fabric. This role spans both sides of the revenue motion: you'll drive go-to-market strategy for new products and capabilities while building the lifecycle programs that accelerate time-to-value, deepen product adoption, and turn customers into long-term advocates and expansion revenue. You'll report directly to the CMO and lead a team of 2–4 product marketers.Key ResponsibilitiesMuleSoft and Agent Fabric GTM StrategyOwn GTM strategy for key product launches and capability releases including messaging, sales plays, launch planning, and sales enablement across MuleSoft's full portfolio including Agent FabricOwn lifecycle and adoption marketing strategy post-sale, partnering closely with Product, Customer Success, and Sales to drive usage and reduce churn riskBuild and scale post-sale content, enablement, and campaign programs: onboarding journeys, in-product messaging, adoption playbooks, and expansion campaignsDefine and track GTM and adoption KPIs (pipeline influence, activation, feature usage, time-to-value, expansion rate) and translate insights into marketing programs that move the needlePartner with Customer Marketing and Customer Success to identify adoption blockers and build targeted interventions webinars, certifications, communities, and success storiesLead segmentation strategy for existing customers, ensuring messaging evolves appropriately as customers mature from new users to power users to advocatesManage and develop a team of 2–4 product marketers, setting priorities and growing their careersCollaborate with the broader PMM & PM org to ensure tight consistency between pre-sale positioning and post-sale lifecycle messagingRepresent the voice of the adopted customer in product and GTM planningExcellent written and verbal communication skills; able to translate technical capabilities into customer-facing value​Sales Enablement at ScaleBuild and run global enablement programs for the entire sales organization, ensuring every seller can confidently articulate the value of MuleSoft and Agent FabricPartner with competitive PMM to deliver enablement content, onboarding programs, field updates, competitive battlecards, and sales plays tailored by segment, industry, and buyer persona.Partner closely with Sales leadership, Solution Engineering, Technical Architects, Security Architects, and Global Enablement Ops to establish a clear operating cadence with quarterly reviews and measurable KPIs.Create a repeatable enablement engine that scales globally and adapts to evolving competitive dynamics​Executive Communications & Leadership EngagementPartner with Product, Marketing, and Sales executives on key sales plays & messaging, QBRs, and strategic leadership communications.Serve as a trusted voice for the MuleSoft GTM in senior-level forums and customer executive briefings.Collaborate cross-functionally with PMM peers, Product Management org, Sales Strategy, Sales Programs, and Enablement Ops to ensure consistent and aligned global execution.Team Leadership & People ManagementLead, coach, and develop a high-performing GTM PMM team.Hire, onboard, and foster top talent; build clear career paths, development plans, and succession frameworks.Foster a culture of clarity, speed, accountability, and inclusion—setting operating rhythms, goals, and regular review cadences.Scale team impacts through clear ownership, streamlined processes, and strong cross-functional partnerships.What You'll Bring12+ years of product marketing experience in enterprise software, with deep domain fluency in integration, API management, or agentic AI you can go toe-to-toe with product, engineering, and customers on the technologyProven GTM leadership: you've owned end-to-end launches, built positioning & sales plays from scratch, and can point to pipeline and revenue outcomes you influencedAdoption and lifecycle marketing experience: you've moved customers from signed to activated to expanded and built the programs to prove itExceptional people leadership: you've grown high-performing PMM teams, set priorities under ambiguity, and can architect a motion from zeroExecutive presence and cross-functional range: equally comfortable presenting to the C-suite, influencing Product, Sales and CS and representing marketing in high-stakes conversationsSharp communicator who can distill complex technical capabilities into compelling customer-facing narratives, backed by data fluency and a KPI-driven approach to program decisionsUnleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.SummaryLocation: California - San FranciscoType: Full time