Ferrari Silicon Valley Personalization & Sales Administration Specialist

Personalization & Sales Administration Specialist

indiGO Auto Group is a globally recognized and award-winning company with an unparalleled dedication to outstanding customer care and operational excellence. indiGO Auto Group is an industry thought leader representing 30 timelessly modern franchised dealerships in eight US markets, including Houston, TX, Rancho Mirage, CA, Palm Springs, CA, Riverside, CA, Marin, CA, Redwood City, CA, St. Louis, MO, San Francisco, CA, Sugar Land, TX, Fort Collins, CO, and Little Rock, AR.

indiGO represents the very best in automotive brands: Aston Martin, Audi, Bentley, BMW, Ferrari, Genesis, Hyundai, Jaguar, Lamborghini, Land Rover, McLaren, Mercedes-Benz, Porsche, Rolls-Royce, Rimac, and Volkswagen. We are always looking for bright, motivated, and energetic professionals to add to our world-class team. Each of our dealerships work as a team, and our team strives to be the best for our customers. indiGO is proud to represent the best in luxury automotive brands as well as the best people come and join us today!

indiGO Auto Group is seeking a full-time Personalization & Sales Administration Specialist to join our Ferrari Silicon Valley team. This is a great opportunity to work for an exciting company in a fast-paced environment.

This is what we offer:

• Opportunity to work in a cohesive and supportive team environment
• Comprehensive insurance plans - medical, dental, vision, life insurance, health savings account, and flexible savings account
• 401(k) plus match
• Unlimited professional training opportunities
• Paid vacation days, sick days, and holidays
• Opportunity for advancement in a growing company
• Brand new, state-of-the-art facilities and equipment

Position Overview

The Personalization & Sales Administration Specialist is a highly specialized, detail-oriented role responsible for supporting the dealership's Ferrari personalization experience while also providing critical administrative and operational support to the Sales, Aftersales, Business Office, DMV, and Marketing teams.

As the custodian of Ferrari's personalization universe within the dealership, you will guide clients and Sales Executives through one of the most expressive and emotional parts of the Ferrari ownership journeytranslating individual vision into refined, precise, and compliant vehicle configurations.

At the same time, this position plays a key role in ensuring that sales transactions, vehicle orders, documentation, registrations, CRM records, inventory information, and dealership processes are handled accurately, efficiently, and to the highest possible standard.

The ideal candidate combines a passion for luxury, design, craftsmanship, and exceptional client experiences with strong administrative skills, technological confidence, organizational discipline, and an uncompromising attention to detail.

What You'll Do

Ferrari Personalization & Client Experience

• Master and continuously update your knowledge of the Ferrari Personalization catalogue, products, materials, finishes, tools, and processes.
• Support clients and Sales Executives throughout the vehicle configuration process, creating confident, accurate, inspiring, and highly personalized experiences.
• Act as an ambassador for the correct Ferrari personalization process, fully leveraging all available configurator features and resources.
• Assist with and manage personalization-related orders, including SPEC, Atelier, and Tailor-Made tickets.
• Serve as the primary dealership point of contact with Ferrari HQ for personalization-related questions, processes, initiatives, and approvals.
• Translate complex product and personalization options into clear and compelling recommendations for clients and Sales Executives.
• Maintain the Atelier/Configuration Area with the latest materials, samples, product information, tools, and presentation standards.
• Ensure the showroom and personalization areas consistently reflect Ferrari's standards for luxury, presentation, and hospitality.
• Train and support dealership Sales teams on updates to the personalization offering, configurator, tools, and processes.
• Maintain current knowledge of new Ferrari models, technical information, options, materials, and product updates.
• Support the Sales team in presenting new and pre-owned Ferrari models to clients and through digital content.
• Assist with videos, product demonstrations, social media content, events, and other Marketing initiatives.
• Provide technology support to clients and dealership staff when questions arise regarding systems, configurators, presentations, or related technology.

Sales Administration & Dealership Operations

• Assist in preparing and submitting sales contracts to lenders, ensuring accuracy and compliance with all requirements.
• Package and mail complete funding packets to lenders, ensuring all required documentation is included, and track delivery to confirm receipt.
• Follow up directly with clients to obtain missing or incomplete documentation.
• Act as a primary point of contact for lenders and assist in resolving issues that arise throughout the financing process.
• Ensure incoming wires are received and accurately recorded in the wire log.
• Work closely with the DMV team to ensure all required documentation is provided, processed accurately, and completed as efficiently as possible.
• Obtain and follow up on out-of-state registrations from clients within a reasonable timeframe.
• Maintain the dealership CRM system, ensuring client information, records, and vehicle-related information remain current and accurate.
• Work with Sales and Aftersales teams to monitor and complete monthly CSIA/CSIS checklists before required deadlines.
• Assist the Sales Manager in maintaining and updating the vehicle order bank.
• Monitor vehicle production status and provide Sales Executives with timely updates regarding vehicles in production.
• Submit vehicle invoices to the Business Office.
• Maintain accurate inventory information and communicate vehicle inventory updates to the Sales team.
• Provide the Business Office with necessary inventory invoices and documentation.
• Support the Service Department by scheduling appointments and conducting client follow-up calls after service appointments.
• Answer incoming calls and direct clients to the appropriate department while communicating inquiries clearly and professionally.
• Welcome, greet, and assist clients and visitors in a professional and hospitable manner.
• Maintain employee and department directories and assist in directing visitors throughout the dealership.
• Assist with dealership Marketing activations, events, and client experiences as needed.
• Perform other duties and projects as assigned by Management to support dealership operations.

The Ideal Candidate

We are looking for an individual who can seamlessly move between luxury client advisory, Ferrari personalization, sales administration, technology, and dealership operations.

You will be successful in this role if you are:

• A detail-driven professional with experience in luxury, automotive, craftsmanship, design, fashion, hospitality, or premium client advisory environments.
• Naturally curious, precise, organized, and passionate about materials, finishes, design, and customization.
• Comfortable working with discerning and sophisticated clients.
• Confident supporting Sales Executives and commercial teams with authority, professionalism, and credibility.
• Structured and disciplined, with a strong respect for processes, deadlines, confidentiality, and brand standards.
• A strong communicator who can explain complex information clearly and confidently.
• A natural storyteller who understands how to turn product knowledge into an engaging client experience.
• Solutions-oriented, with the ability to think critically and resolve issues efficiently.
• Comfortable managing multiple priorities in a fast-paced dealership environment.
• Self-motivated, punctual, dependable, and diligent.
• Committed to delivering work of the highest quality.
• Professional in appearance, communication, and demeanor at all times.

Skills & Qualifications

• Excellent written and verbal communication skills.
• Exceptional organizational and time-management skills.
• Outstanding attention to detail and accuracy.
• Strong ability to understand, explain, and translate complex product offerings and processes.
• Confidence working with manufacturer/HQ guidelines, structured workflows, and dealership systems.
• Excellent computer skills and the ability to quickly learn new software and technology platforms.
• Strong CRM and administrative skills.
• Experience with Adobe Photoshop or similar design software is highly encouraged.
• Experience creating or supporting digital content, photography, video, or social media is a plus.
• Automotive, luxury retail, design, fashion, or