Brand Experience Associate Program Manager

Are you passionate about understanding and optimizing the end-to-end customer experience? The Associate Program Manager Brand Experience is at the center of how TaylorMade's brand comes to life for golfers. This role supports the planning, execution, and tracking of brand experience initiatives across consumer touchpoints - making sure the right things are happening, on time, and that results are being captured and communicated. This is a highly cross-functional role that requires strong organizational instincts, a proactive communication style, and a genuine passion for the golfer. The ideal candidate is someone who thrives on keeping projects moving, holds stakeholders accountable with professionalism and care, and takes pride in making sure nothing falls through the cracks. A foundational curiosity about consumers, marketing, and what drives golfer behavior will set this person apart.

Essential Functions and Key Responsibilities:

Coordination & Project Management

• Support the day-to-day coordination of brand experience initiatives, keeping workstreams organized and on track across multiple concurrent projects
• Maintain clear project timelines, action logs, and follow-up communications to ensure internal teams and external partners are delivering against commitments
• Flag risks, delays, or gaps proactively and help the team course-correct quickly

Stakeholder Management & Communication

• Serve as a reliable point of contact for key internal and external stakeholders, building strong relationships and maintaining clear, consistent communication
• Partner with teams across Marketing, Sales, Product, Retail, and Customer Service to gather inputs, align on priorities, and ensure smooth execution
• Prepare and distribute meeting recaps, status updates, and project summaries that keep leadership and cross-functional partners informed

Tracking & Reporting

• Track and document brand experience activations - capturing what was planned, what was executed, and how it performed
• Maintain a living record of key initiatives, partner activities, and brand moments that can be referenced and built upon over time
• Compile and organize performance inputs from across the business to support regular reporting to marketing leadership

Brand Experience & Consumer Mindset

• Support the planning and execution of brand activations across touchpoints including retail, events, digital, and partner channels
• Bring a genuine curiosity about the golfer to the work - staying close to consumer feedback, market trends, and the competitive landscape to help inform how TaylorMade shows up
• Help identify what's resonating with golfers and where there may be opportunities to strengthen the brand experience
• Performs other related duties and assignments as required.

Knowledge and Skills Requirements:

• Exceptional organizational skills and relentless attention to follow-through
• Strong verbal and written communication skills - clear, concise, and professional across all levels of an organization
• Natural relationship builder who can earn trust and get traction with a wide range of stakeholders
• Proactive and self-directed; comfortable taking initiative and flagging issues without being asked
• Foundational understanding of marketing and brand principles, with curiosity about consumer behavior and what drives engagement
• Proficiency in Microsoft Office (Word, PowerPoint, Excel); familiarity with project management tools a plus
• Adaptable and comfortable in a fast-paced environment where priorities can shift

Education, Work Experience, and Professional Certifications:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3+ years of experience in marketing, brand, or a related coordination role - agency or client side
• Demonstrated ability to manage multiple projects and stakeholders simultaneously
• Passion for golf and a genuine interest in understanding the golfer mindset

Work Environment / Physical Requirements:

• Primarily office environment
• Ability to work extended hours/weekends as needed
• Some domestic travel & occasional international travel required

TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $73,000 - $82,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.


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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.