Paid Media Specialist

Description: PURPOSE:


ThePaidStrategistwill work closely with Global Media & Social Media Managers as well as peers across the Global Marketing, Communications and other departments, tostrategize, execute& optimizepaidmedia campaigns across multiple brand social channels that support brand level & social business goals.


POSITION RESPONSIBILITIES:

• Manage the paid social strategy, planning & execution of monthly evergreen & strategic lower-funnel campaigns for Facebook / Instagram, Pinterest & other social platforms including goal setting, channel allocation, partnering on?creative with brand social media managers?and measurement/optimization??
• Plan campaign strategies and tactics closely with Global Media & Brand?Social Media Managers
• Lead and manage daily media optimizations, collaborating with brand?social media managers?and??on?social creative optimization and recommendations?
• Manage monthly and quarterly paid social budgets, ensuring optimal precision with spend and performance efficiency & recommending ongoing campaign optimizations?
• Leverage data-driven insights to inform planning and optimization for future media and?ongoing?content strategies?
• Lead testing and analysis of social media campaign performance metrics, using internal social analytics and measurement tools to optimize performance and meet business objectives?
• Test & learn to recommend performance optimizations or new features, setting up A/B tests to optimize social campaigns through various opportunities??
• Recommend forward thinking strategies and innovations, working with greater social media team towards achieving their goals??
• Communicate ongoing performance and spend updates to brand social media managers & deliver?insightful?monthly reports with?available tools?

EXPERIENCE AND QUALIFICATIONS:

• Minimum of 3-5 years of experienceusing paid on various social media platforms (Facebook, Instagram, Twitter, Pinterest,Linkedin,etc)
• Ability to think strategically & make recommendations that can drive measurable results
• Strong familiarity with Sprinklror similar social media management tools
• Ability to run paid media directly through Sprinklr platform & Sprinklr Ads Manager
• Ability to workwellwith a variety ofstakeholdersand team members across different projects
• Strong familiarity with Sprinklr or similar social media management tools
• Strongfamiliarity with social media platforms& native advertising channel analytics
• Excel skills and a comfort with pivot tables?

PREFERRED SKILLS:


Proven analytical and problem-solving abilities

• Strong time management, communication and organizational skills
• Excellent verbal and written communication skills

EDUCATION:


A college degree in any discipline is required.

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or View phone number on click.appcast.io.


Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or View phone number on click.appcast.io. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.