Portfolio Marketing Lead

Portfolio Marketing Lead

Location: Lincolnshire, IL

Duration - 4 months (Possibility of Extension)

Work Arrangement: Hybrid – Tuesday, Wednesday, and Thursday are mandatory in-office days (3 days per week).

Position Overview

The contingent worker will work closely with Global Product Marketing in the AVS (Asset Visibility Solutions) team to support Global Demand Center and Regional Marketing teams in developing and executing go-to-market plans.

This role will support strategy, messaging, and creative content creation across portfolios.

Key Responsibilities

• Develop and execute go-to-market strategies for hardware and software products across Zebra’s Asset Visibility portfolios.
• Partner with Portfolio Marketers and Business Units to become the marketing subject matter expert for new products and enhancements to existing offerings.
• Support the creation of product messaging, value propositions, and content strategies aligned with key use cases to support marketing initiatives.
• Collaborate with internal teams and external agencies to develop marketing assets while ensuring projects remain on schedule and within budget allocation.
• Support product launch planning and activation activities in coordination with:
• Global Product Marketing
• Regional Marketing
• Digital/Web Teams
• Vertical Marketing Teams
• Public Relations, Social, and Communications Teams
• Support Portfolio Marketing with the maintenance of product pages on Zebra.com.
• Manage and update product content within Zebra’s internal sales enablement and channel partner portals.
• Drive the development of product and industry application imagery, partnering with regional and vertical marketing teams, when possible, to leverage existing assets.
• Manage marketing assets within the company’s digital asset management system.
• Support other Content Marketing Specialists and business units as needed.
• Monitor content performance and ROI metrics to guide future marketing decisions.
• Provide regular status updates to the Global Lead, Product Content Strategy, and Senior Director of Global Product Marketing.
• Ensure alignment with global product content, product marketing, and brand teams regarding processes, standards, and brand consistency.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–5 years of experience in marketing, product marketing, content development, or a related field.
• Experience working within a corporation or with corporate clients is required.
• B2B marketing experience is strongly preferred.
• Proven success bringing products to market for a large B2B organization or agency.
• Expertise in developing differentiated go-to-market strategies and compelling product messaging.
• Ability to create content plans aligned with the buyer’s journey.
• Demonstrated success collaborating across cross-functional teams.
• Strong project management skills, with the ability to manage multiple priorities simultaneously.
• Exceptional written, verbal, and interpersonal communication skills.