AEP Engineer

Job Title

Required Skills:

• Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs
• Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products
• Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making
• Showcasing proven track record of managing successful CDP implementation/management and delivering capabilities that drive business growth
• Demonstrating work experience in data architecture and data modeling; preferably with experience working in CDP, CRM, paid media, social, and offline data
• Ensuring an enhanced understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes
• Setting strategic direction and driving execution through collaboration with a cross-functional team
• Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
• Having extensive hands on expertise in implementing/administering Adobe Experience Cloud Products and marketing automation platforms and technologies
• Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.
• Working with audience-based digital marketing strategy either at an agency or brand
• Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget
• Translating business requirements and objectives into segmentation strategies and audience building logic
• Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap
• One or more of the following certifications or accreditations: Adobe Experience Platform Sales Accreditation / Adobe Real-Time Customer Data Platform Sales Accreditation / Adobe Customer Journey Analytics Sales Accreditation