Senior Manager, Member Engagement & Optimization

Member Engagement Leader

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens. Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we're breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

We are hiring a strategic, marketing-forward leader to serve as the end-to-end owner of member communications and engagement across Everlywell's health plan and enterprise programs. This role owns the full picture: the strategy, engagement packages we take to market, and the outcomes those programs drive — with a core mandate of materially driving member clinical activation and return rates across our book of business.

This role leads engagement strategy across all channels, including email, SMS, direct mail, AI-powered IVR, and live agent outreach. It reports into the Marketing organization and will play a key role in shaping the future of member engagement at Everlywell.

This person should bring strong healthcare marketing judgment and meaningful experience designing engagement and activation programs in payer, Medicare Advantage, Medicaid, or broader health plan environments. They will partner closely with Product, Operations, Analytics, ML / AI, Clinical, Compliance, and client teams to improve targeting, optimize cadence and channel mix, and drive member action through both engagement design and use of predictive models.

What You'll Do:

• Serve as the owner of member communications across all channels — with a holistic view of what members experience at every touchpoint and where there is opportunity to improve.
• Evolve and continuously optimize the engagement packages Everlywell offers to health plan and enterprise clients, using data, benchmarks, and industry best practices to drive measurable improvement in kit return rates, clinical activation, and follow-through.
• Set and own performance targets for member engagement programs, building the reporting infrastructure to track, diagnose, and accelerate progress across programs.
• Design end-to-end member communication journeys — including workflow documentation to support new program launches, channel sequencing, and cross-functional alignment on touchpoint strategy.
• Own content strategy and brand expression across all member-facing communications — setting standards for messaging, health literacy, tone, and channel fit – with the ability to write, edit, and elevate member-facing copy when needed.
• Ensure Everlywell's brand voice comes through consistently across emails, SMS, direct mail, scripts, and IVR, and that all content performs against engagement goals.
• Own the full range of member-facing touchpoints beyond digital channels, including in-kit materials, inserts, and physical executions, as part of a cohesive strategy to drive member action.
• Build segmentation, messaging, and channel strategies tailored to health plan populations including Medicare Advantage, Medicaid, Commercial ACA, and other relevant lines of business.
• Lead A/B testing and optimization across messaging, creative, timing, sequencing, and channel mix, bringing a data-driven perspective into both program design and client conversations.
• Act as the voice of the member in internal conversations, advocating for what drives member action.
• Partner with Analytics, ML / AI, and Operations teams to build targeting approaches, leverage predictive models, optimize cadence and channel selection, and surface what is and is not working across programs.
• Partner with marketing to build the sales enablement materials, engagement benchmarks, and program narratives that commercial teams need to sell our capabilities — and show up early in health plan conversations to help shape program design, channel approach, and performance expectations.
• Own implementation quality — partnering with teams responsible for templates, print, digital comms, and operations to ensure strategy translates into effective, compliant execution.

Who You Are:

• 6+ years of experience in healthcare marketing, member engagement, lifecycle marketing, growth, or related strategy roles
• Strong experience designing engagement or activation programs in payer, health plan, managed care, provider, population health, or healthcare services environments
• Deep understanding of member behavior and how to drive action across regulated, high-friction healthcare journeys
• Strong command of email and SMS as primary engagement channels, with working knowledge of direct mail, AI IVR, and live agent programs as part of a broader channel mix
• Proven track record of owning engagement performance end-to-end
• Strong marketer with sound judgment on messaging, content strategy, health literacy, testing, and performance optimization
• Analytically rigorous and detail-oriented, with the ability to build and pressure-test performance frameworks, interpret multi-channel data, and translate findings into clear program recommendations
• Experienced in mapping communication journeys and workflows, and comfortable building in tools like Lucid or similar
• Comfortable in commercial conversations — able to translate engagement strategy into a compelling, data-driven story for health plan clients and equip sales teams with the confidence to sell it
• Experience in subscription-based marketing is a strong plus
• Experience partnering with analytics, data science, or ML / AI teams to improve targeting, prioritization, and engagement outcomes
• Comfortable operating in regulated environments and partnering closely with Compliance and Legal
• Experience with Medicare Advantage and government-aligned populations is strongly preferred
• Experience designing member-facing physical touchpoints — including in-kit materials, inserts, or packaging — as part of a broader engagement or activation strategy
• Familiarity with Figma or InDesign is a plus