Growth Marketing Lead, Marketplace
$173kWe Love AI Jobs
- Growth Marketing Lead, MarketplaceWonderschoolSan FranciscoFull-timeUpload your resume once and Scout applies for youApply with ScoutShare this job:LinkedInXSave imageThe Growth Marketing Lead owns acquisition for both sides of Wonderschool’s childcare marketplace: families looking for care and educators joining the platform. The role combines performance marketing and funnel analysis with community events, provider recruiting, and AI-powered personalization.* Permanent* On-site### Skills and expertisePerformance marketingConversion optimizationAI-powered personalizationFunnel analyticsCAC and LTV modelingPaid and organic social mediaLifecycle messagingMarketplace growth### Key responsibilities* Own parent acquisition through paid campaigns, landing pages, and on-platform conversion improvements.* Plan events and campaigns to recruit childcare providers and educators.* Build growth systems and track CAC, conversion, payback, and marketplace unit economics.## How this job comparesCompared with 81 open lead marketing jobs on October 10, 2026.Pay: This job does not publish its pay. The 40 open lead marketing jobs that publish US pay start at $173K a year on average.Similar open jobs: We Love AI Jobs lists 81 open lead marketing jobs at 58 companies.Remote work: This job is on site. 13 of the 81 lead marketing jobs (16%) are remote.AI in this role: Medium. The role uses AI tools and works with AI systems as a regular part of the job. The role explicitly calls for hands-on use of AI tools to personalize the parent experience and scale marketing. AI supports the growth work but is not the role’s central product or engineering focus.## Full descriptionAbout WonderschoolWonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.The RoleYou will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.What You'll DoParent growth• Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.• Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.• Understand the demographics of the families we serve and tailor messaging by community, income level, and geography.Provider growth• Plan and run weekend events that reach moms, teachers, and aspiring childcare providers.• Recruit teachers and educators onto the platform through events, social ads, and community partnerships.• Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes.Systems and measurement• Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns.• Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.• Work closely with product and engineering on the website and funnel.Who You Are• Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.• Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion.• Genuinely good with people. You can run an event for moms on a Saturday and enjoy it.• Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition.• Demographically savvy: you know how to adapt messaging across very different communities.• A systems builder. You would rather build a machine than run the same play twice by hand.• Hands-on with AI tools and excited to apply them to marketing and the parent experience.Nice to Have• Experience at a two-sided marketplace.• Early childhood education, childcare, or edtech familiarity.• Experience recruiting educators or similar supply-side audiences.Location and Compensation• Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office.• Compensation: Competitive market rate plus meaningful equity.
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