Director, Influencer & Social Growth

Key Responsibilities 1‑800‑Flowers.com, Inc. has led innovation in gifting for over 50 years. As discoverability and cultural relevance become critical growth drivers, we’re building a best‑in‑class Creator & Cultural Growth engine across brands including 1‑800‑Flowers, Harry & David, Cheryl’s Cookies, and Personalization Mall. This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority. Creator, Influencer & Social Leadership Set the vision and strategy for creator, influencer, and organic social across brands Lead teams responsible for day‑to‑day execution and performance across Creator/Influencer + Organic Social Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem Growth, Commerce & Impact Connect creator and social programs to demand generation, revenue, and customer growth Support social commerce and merchandising integration Partner with Brand Marketing and Merchandising on key campaigns and product stories Measurement & Accountability Establish KPIs across engagement, discoverability, and revenue contribution Partner with Marketing Investment & Forecasting to assess ROI and incrementality Translate performance into clear, executive‑level reporting Cross‑Functional Integration Ensure creator and social programs align to campaign narratives Partner across Brand, PR, Media, and Partnerships for cohesive execution Team Leadership Build and lead a high‑performing team, including two senior managers Create scalable processes, playbooks, and standards Foster a culture of experimentation, accountability, and commercial impact #J-18808-Ljbffr 1-800-FLOWERS.COM, INC.