Director Product Marketing Strategy-Employee Success

Gtm Operations Lead

Join our dynamic Employee Success team as the Go-to-Market (GTM) Operations Lead and play a pivotal role in orchestrating and overseeing cross-functional GTM campaigns, channel management, and adoption initiatives, ensuring cohesive execution and measurable impact across the organization. Your leadership will drive engagement, awareness, adoption, and continuous improvement, supporting our mission to make work better for everyone at JPMorganChase.

Job Responsibilities

• Oversee the strategy, recommendations, and performance management of both digital and traditional channels, ensuring a unified and seamless employee experience across all entry points while advancing the organization's omni-channel strategy
• Own the employee communications channel mix and campaign messaging—managing channel inventory, reusable assets, and performance to drive awareness and adoption.
• Lead cross-functional go-to-market orchestration by aligning stakeholders, messaging, enablement assets, and success metrics to drive adoption and continuous improvement.
• Run GTM governance and standards by owning intake, tooling, playbooks, and the launch "source of truth" to improve consistency and execution across launches.
• Key partners include HR/Employee Experience, Strategy, Marketing, Communications, Content, Change Management, Analytics, and Research/Design teams.
• Partner with Portfolio Strategy and Research teams to gather employee insights, market trends, and feedback, translating them into actionable recommendations for GTM and adoption activities
• Create, advise and optimize positioning frameworks and value propositions that resonate with target employee audiences
• Guide the team in establishing best practices for enablement, channel strategy, and adoption ensuring alignment with Employee Success objectives
• Manage and maintain the communications, marketing, and product marketing inventory, ensuring all materials, templates, and assets are up-to-date, accessible, and aligned with brand, EX Kit and channel strategy guidelines
• Centralize governance processes and standards, standardizing playbooks, toolkits, and resources for GTM excellence
• Drive the intake and prioritization of GTM requests, managing the inventory of initiatives and launch calendar

Required Qualifications, Capabilities, and Skills

• 10+ years in business operations, strategy, consulting or product marketing
• Proven leadership in GTM strategy, launch orchestration, or cross-functional program leadership.
• Strong ability to influence without authority and align senior stakeholders.
• Expertise in messaging, positioning, and campaign enablement in partnership with Marketing/Comms.
• Operational rigor: governance, standards, intake, prioritization, and workflow/tooling management.
• Metrics-driven mindset: defining adoption/utilization measures and building reporting cadences.
• Strong writing and communication skills (launch narratives, comms plans, playbooks).
• Comfort managing ambiguity, building structure, and driving continuous improvement.

Preferred Qualifications, Capabilities, and Skills

• Team player with the ability to navigate a highly matrixed organization
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience with employee or consumer marketing
• Experience with omni-channel campaign execution and integrated launch plans
• Familiarity with work management and collaboration platforms such as Jira, Monday and/or Airtable

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About the Team

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success. Human Resources plays a critical role in driving the employee experience, shaping the firm's culture and building a diverse and inclusive workforce. We are a strategic partner to the business — working with leaders across the firm to hire, develop and retain the best people and help meet business goals. Together, we foster a work environment in which our people are supported, feel like they belong and are able to make an impact through their work. We develop and deliver a suite of products and services that help make JPMorgan Chase an employer of choice and drive our business forward.