Event Production & Brand Activation Specialist [211198]

Event Production & Brand Activation Specialist Location: Hybrid in Hartford, CT Pay: $25 – 27 / hourly as W2 About The Role The Event Production Team produces compelling, world-class experiences and programming that elevate the Travelers brand. As a Event Production & Brand Activation Specialist, you will bridge the gap between creative design and operational execution. You will bring the Travelers story to life across various touchpoints—incorporating high-impact videos, set designs, presentations, tradeshows, and curated merchandise. This role blends creative design capabilities with robust project management. You will have a direct hand in shaping how our brand is experienced by executives, business partners, and external audiences alike. Key Responsibilities Creative Design & Asset Production Design Event Assets: Concept and produce high-quality digital and print assets, including email headers, digital badges, event signage, posters, and presentation content (PowerPoint/video assets). Print Production Management: Lead the end-to-end print production process, including vendor bidding, proofing, quality control, and deadline management. Sponsorship & Ad Execution: Facilitate field management sponsorship ad requests and build out customizable ad templates. Brand Merchandise & E-Commerce Management Optimize the Online Store: Manage the Travelers Online Store content, including homepage updates, new item curation, and seasonal promotional refreshes. Program Leadership: Own the execution of ongoing recognition programs (e.g., new hire kits, diversity initiatives, apparel) and the annual Holiday Merchandise Program. Vendor & Inventory Logistics: Collaborate with external suppliers on item curation, maintain optimal inventory in brand/promotional closets, and proactively recommend product updates based on performance. Event Execution & Operations On-Site & Tradeshow Support: Lead operational logistics for tradeshows and smaller events, including booth setup, staffing, and coordination. Pre- & Post-Event Logistics: Own the preparation of critical event materials (e.g., "Know Before You Go" guides, nametags, signage, packing checklists) and manage post-event debrief collection. Program Development: Develop, launch, and manage a volunteer employee "Brand Ambassador" program to scale event impact. Vendor & Budget Tracking: Coordinate with external vendors to validate contracts, ensure seamless on-site arrangements, and assist with event expense tracking. Qualifications Minimum Qualifications Bachelor's degree in Marketing, Communications, Graphic Design, Event Management, or a related field. 3+ years of professional experience in event marketing, creative production, or brand communications. Portfolio Required: Demonstration of basic to intermediate graphic design capabilities. Technical & Professional Skills Design Tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent graphic design software, alongside advanced Microsoft PowerPoint skills. Project Management: Proven ability to manage multiple overlapping projects, track budgets, and meet strict deadlines. Experience with Workfront or similar project management tools is a plus. Communication & Collaboration: Exceptional written and verbal communication skills; confidence interacting with stakeholders at all levels, including senior executives. Production Knowledge: Experience with print production processes and logo merchandise/apparel decoration methods is highly desirable. Mindset: A highly organized, detail-oriented problem solver who thrives on bringing creative concepts to life from inception to execution. #J-18808-Ljbffr Aquent