Assistant General Manager, Guest & Community Experience

Job Description

Job Description

Full-time | Richardson, TX | $50,000 – $60,000 | Reporting to the General Manager

More innovation. More ownership. More impact. Golf Ranch is redefining the driving range as golf’s home base — and you can help power what’s next.

Who we are

At Golf Ranch, we’re in love with the game of golf and we’re on a mission to make it more accessible, more fun, and way less formal. We pride ourselves on creating spaces that buzz with energy — where competition and connection go hand in hand, and where our core values of Unshakeable Character, Competitive Greatness, Infectious Enthusiasm, and Deep Connection are celebrated every day.

Working here means joining a team that brings passion and pride to every shift. We back each other up, celebrate wins big and small, and stay focused on creating unforgettable guest experiences. Ready to work where good vibes and great people come standard? Apply today and come be part of the team that’s changing the game!

Who you are

The AGM of Guest & Community Experience is a floor-first leader who owns what happens once guests arrive at Richardson. From the energy in the bays to the pace of in-session service, from a new member's first visit to the event that brings regulars back next weekend — this role shapes how Golf Ranch feels from the inside out.

We're looking for someone who's in the business, not observing it. You're moving through the tee-line, coaching your team mid-shift, solving problems before guests feel them, and building programming that turns a visit into a habit. You lead with Infectious Enthusiasm and hold yourself — and your team — to a high standard every single shift.

What you'll do

Bay Experience & In-Session Engagement

• Be a visible, energetic presence across all bays on every shift
• Proactively check in with guests — read the room and solve problems before they're voiced
• Own the floor energy and set the tone your team mirrors
• Drive natural upsell moments: F&B, game add-ons, and return visit commitments
• Ensure new members receive a seamless, high-quality first bay experience — nothing left to chance
• Monitor teeline flow and guest pacing in real time; adjust staffing and approach accordingly

Community Building & Programming

• Build and execute a monthly programming calendar: leagues, tournaments, clinics, socials, and member-only events
• Create activations that drive repeat visits and deepen a sense of belonging at the Richardson location
• Gather feedback from guests and members and turn great ideas into real experiences
• Make Golf Ranch feel like a place people are proud to be part of — not just a place they go
• Take ownership of Marketing cross-functional communications to leverage all levels of guest & member engagement

Team Leadership & Development

• Directly lead and develop the guest experience team — waitlist & check-in, teeline team, and event support
• Coach in the moment: recognize wins and correct misses on the floor, not just in meetings
• Run pre-shift huddles that set the team up to deliver consistently
• Build and maintain the shift schedule in coordination with the GM
• Own onboarding and ongoing training for all guest-facing roles
• Ability to partner pro-actively with peers to collaborate on site-level issue resolution

Standards, Retention & Accountability

• Set the standard for how members are welcomed, recognized, and re-engaged over time
• Use visit frequency and engagement signals to identify low-activity members; mobilize the team to reconnect
• Monitor bay cleanliness, equipment readiness, and technology functionality
• Own guest and member feedback recovery in real time — lead with solutions
• Report weekly to the GM on experience metrics, programming outcomes, and team performance

Requirements

What you'll need

• 3+ years in guest-facing hospitality, entertainment, or F&B leadership role
• Proven track record leading and developing hourly teams (5+ direct reports preferred)
• Experience planning and executing events, leagues, or community programming
• Ability to manage high-volume, fast-paced environments without losing the guest-first mindset
• Strong communicator — guests, members, and teammates alike
• Flexibility to work full time with variable hours including evenings, weekends, and holidays

Bonus Points

• Experience in golf, entertainment, or hospitality venues
• Familiarity with CRM, POS, or membership management platforms
• Background in member retention, community management, or loyalty programming
• Golf experience or genuine enthusiasm for the sport — it goes a long way

Physical Requirements

• Ability to walk, stand, and interact with guests for extended periods
• Ability to lift, carry, bend, and set up items weighing up to 50 pounds
• Comfort in a fast-paced, high-volume environment, including outdoors in varying weather conditions

Benefits

Why Golf Ranch?

At Golf Ranch, work, play, and growth go hand in hand. Along with a supportive team environment, we offer:

• Unlimited buckets to enjoy outside of work
• 50% off food and beverages
• 25% off merchandise and retail
• One free on-shift meal from our beloved concession container
• Predictable scheduling you can plan around
• On-the-job training and career development opportunities
• A real path to growth — we promote from within as we expand

Our Commitment

Our mission to create a sense of belonging through the game of golf reflects our commitment to diversity & inclusion. Golf Ranch is an equal opportunity employer and does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.