Associate Director, Paid Search

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary & Impact We are seeking an ambitious, data-driven Associate Director, Paid Search to serve as the most senior search resource on our high-priority performance marketing team. In this role, you will be responsible for defining the long-term strategic vision and overseeing day-to-day execution for Paid Search on a major QSR Restaurant brand. As search media continues to evolve beyond traditional keywords into Performance Max (PMAX), YouTube, and automated multi-format channels, you will lead the charge in modernizing our search practice and bridging the gap between Paid Search and Programmatic media execution. This is a 100% dedicated, high-impact role requiring strong team leadership, deep technical mastery in Google Ads, and exceptional data analytics capabilities. Responsibilities Own the long-term vision, roadmap, and RACI framework for Paid Search across traditional Google/Microsoft search, Performance Max (PMAX), YouTube, and emerging formats. Lead and own the day-to-day management of search team workflow and oversight of search recommendations, execution details, budgets/accounting and performance. Serve as the senior search subject matter expert (SME) in client-facing interactions and cross-channel internal discussions Maintain a heavily performance-driven management approach, diving deep into campaign data to extract actionable insights, optimize media spend, and deliver measurable ROI. Interface and present to senior clients on a regular basis. Maintain a heavily performance-driven management approach, diving deep into campaign data to extract actionable insights, optimize media spend, and deliver measurable ROI. Requirements Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience. 5+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor). Hands-on experience directly managing Google Ads campaigns is mandatory. Google Ads Certification (Required) Significant client-facing and relationship management experience. Advanced Excel skills. Utilizing advanced functions for reporting and analysis Exhibit passion through appropriate participation in team, agency, and industry initiatives. Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please read our Privacy Notice ( for more information on how we process the information you provide. US Pay Range $75,000 — $180,000 USD Please read our Privacy Notice for more information on how we process the information you provide. #J-18808-Ljbffr