Content Marketing Manager

This role owns content from strategy through execution: an editorial calendar across web, email, social, video and community, plus the systems that let other teams reuse the work. A strong candidate has several years of content or editorial experience, has managed at least one person, and has run brand campaigns and community or advocate programs. Range across formats and a portfolio showing craft matter more than a single specialty. How it fits the AI era The product itself is built on AI, so content has to explain a tool that writes quotes and answers phones for tradespeople in plain terms. AI speeds up drafting, editing and repurposing, which shifts the human work toward interviews with real business owners, judgment about what earns trust, and building the community. Distribution now includes optimizing for AI answers, not just search. How it builds AI experience Working here means learning how AI products are explained to skeptical small business owners and how content is shaped for AI driven discovery. A candidate can build this by studying how the platform's features work, practicing answer engine optimization, and turning owner interviews into case studies and guides. Worth showing Content strategy portfolio Managed a direct report Brand campaign launches Community building SEO and distribution This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role. About Topline Pro An AI platform that builds the website, answers the phone, writes quotes and sends invoices for small home service businesses. #J-18808-Ljbffr