Art Director, Licensing Design

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We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview

The Art Director leads the visual development of Consumer Products creative, with style guides and franchise design systems as the primary focus. Translating franchise strategy into distinctive, product-ready expression, the role defines graphic language, typography, color, illustration approach, editorial voice, and application principles across categories.

As both a hands-on designer and art director, the role takes work from concept through execution. Developing graphics and proof-of-concept designs, shaping product and retail applications, directing internal and external creative partners, and presenting recommendations to senior stakeholders. The Art Director leads through creative direction, remarkable craft, and collaboration, while providing clear guidance and mentorship to other creatives.

This is an onsite role at our Los Angeles location.

Responsibilities include but not limited to:

• Establish and evolve franchise visual systems and style guides, defining graphic language, typography, color, patterns, icons, badges, composition, illustration direction, and application principles.

• Lead concepts from brief through completion, remaining hands-on in graphic design, rapid visual exploration, occasional illustration, and polished proof-of-concept work.

• Develop editorial concepts, naming, headlines, phrases, and short-form brand language that strengthen visual ideas and franchise expression.

• Create and art direct apparel graphics and product mockups, packaging, hangtags, retail concepts, logos, marks, and product or franchise lockups as needs require.

• Direct and mentor internal and external creative contributors, including agencies, illustrators, photographers, and vendors. Give actionable feedback, incorporate partner input, and present and defend recommendations

Primary Deliverables:

• Comprehensive franchise style guides and modular visual systems

• Graphic systems, typography, illustration direction, and reusable design assets

• Editorial concepts, naming, headlines, phrases, and supporting brand language

• Apparel graphics, product mockups, packaging, hangtags, and retail concepts

• Logos, marks, franchise/product lockups, and rapid visual proofs of concept

Measures of Success:

• Style guides and visual systems are distinctive, franchise-authentic, relevant to intended consumers, and usable across product categories.

• Creative work consistently demonstrates remarkable craft from early concept through final execution.

• Stakeholders and external partners understand the creative rationale and deliver cohesive work against a clear standard.

Basic Qualifications

• 8+ years of relevant design and art direction experience, ideally spanning style guides, brand systems, and product-facing creative.

Additional Qualifications

• Demonstrated success art directing and designing style guides, brand systems, or product-facing creative in entertainment, consumer products, licensing, branding, or agency environments.

• Exceptional portfolio showing graphic design, typography, composition, brand identity, and applications across apparel, packaging, retail, or related consumer connection points.

• Expert proficiency in Adobe Creative Suite; deep illustration sensibility and proven ability to direct illustrators, with hands-on illustration capability a plus.

• Proven ability to take work from concept through execution, present and defend creative to senior stakeholders, direct vendors and agencies, and provide mindful feedback and mentorship.

• Applicable experience using company-approved AI-assisted tools as a thought partner. Using it for creative strategy, mood boards, visual exploration, editorial concepts, short-form brand language, and illustration direction; while maintaining originality, franchise authenticity, and final craft.

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ADDITIONAL INFORMATION

Hiring Salary Range: $110,400.00 - 160,600.00. 

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

What We Offer:

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount:

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling View phone number on us.fitly.work or by sending an email to View email address on us.fitly.work. Only messages left for this purpose will be returned.