Sr. Growth Marketing Manager

Job Description

Job Description

Summary

Reporting to the Director of Marketing, the Sr. Growth Marketing Manager owns Revant's full-funnel growth strategy, including how we build awareness, drive consideration, and convert demand across DTC and Amazon. You'll define the role each channel plays at each stage of the funnel and make the investment case for upper-funnel marketing alongside conversion channels. Right now, you'll own the hands-on execution across our paid channels. In 2027, you'll manage Paid Media Specialist(s) and transition into leading the team while they handle the day-to-day platform work. 

You'll report to the Director of Marketing and work closely with our Email & SMS Marketing Manager and Creative Director. You're the strategic connector between full-funnel channel performance, creative output, and business results. You translate what's happening across awareness, consideration, and conversion into clear insights and forward recommendations for leadership.

If you're equally comfortable zooming out to see the full growth picture and zooming in to optimize a single campaign — and you can move fluidly between strategic thinking and hands-on execution — keep reading.

What You'll Own

Full-Funnel Growth Strategy and Performance

• Own Revant's growth strategy across the entire funnel — awareness, consideration, and conversion — spanning all paid media across DTC and Amazon
• Define the role each channel plays at each stage of the funnel and build the investment case for upper-funnel marketing: how awareness and consideration efforts are structured, funded, and measured alongside conversion channels
• Co-lead annual marketing forecasting and budgeting with the Director of Marketing, including scenario planning and long-range revenue modeling
• Own in-year budget management and reforecasting for media spend — tracking pacing, flagging variances, and bringing spend adjustment recommendations before they become problems
• Define and evolve campaign structure, bidding strategy, and optimization frameworks across all active paid channels
• Manage vendor and platform relationships — DSP partners, media vendors, and technology providers — ensuring Revant is getting full value from every partnership
• Stay ahead of platform changes, new ad formats, and emerging channels — and bring recommendations before anyone has to ask

People Management (anticipated to become part of the role in 2027)

• Manage and develop 1–2 Paid Media Specialists — set clear goals, provide regular feedback, and create a high-accountability environment where people can grow.
• Serve as the platform backup when a Paid Media Specialist is out — you can get in and run campaigns without breaking stride.
• Conduct semi-annual and annual reviews and all performance management discussions as needed.

Reporting and Performance Analysis

• Own Revant's marketing performance reporting — dashboards, KPI frameworks, and the accuracy of both
• Define how upper-funnel investment gets measured — reach, engagement, branded search lift, share of voice — so awareness and consideration spend is held to the same standard of accountability as conversion spend
• Translate complex data into clear insights for leadership: what happened, why, and what we're doing about it
• Own the outputs of our Hex reporting tool — read the results, pressure-test the findings, and translate them into budget and channel recommendations
• Develop forecasts and performance models tied to revenue, ROAS, contribution margin, and EBITDA

Creative Partnership

• Serve as the performance feedback loop for our in-house creative team across paid and organic — what's working, what's not, and why
• Contribute to campaign GTM briefs by layering in performance learnings, audience insights, and channel-specific context
• Work with Claritas audience data to inform targeting strategy and brief development

Cross-Channel Collaboration

• Partner with our Email & SMS Marketing Manager to ensure acquisition and owned channels are working together, not in parallel
• Act as a growth advisor across Marketing and eCommerce — connecting full-funnel channel performance to the broader growth picture
• Surface recommendations on creative, offers, and merchandising based on what the data shows

Revant offers a competitive compensation package including:

• Base salary or hourly pay range, $110,000 - $125,000 (dependent upon experience)
• Eligible for the company bonus program
• Health, dental, vision, long term disability and telemedical benefits
• 401k with 4% company matching
• 3 weeks Paid Time Off per year
• Parking pass or monthly TriMet pass reimbursement
• 10 company paid holidays per year
• 16 hours of volunteer time off per year
• $500 charitable donation match

Who You Are

You're a strategic operator who thinks across the funnel, not just individual channels. You understand that awareness and consideration aren't separate from conversion — they're part of the same growth engine. You can zoom out to see how paid and owned channels work together and zoom in to diagnose exactly why a campaign is underperforming.

You're comfortable with the current phase of hands-on work and genuinely excited about the transition to people leadership. You don't see platform execution as beneath you — you see it as the foundation for understanding your team's challenges and making better strategic decisions.

You're deeply analytical and detail-oriented. You catch things. You follow up. You close loops. But you also know when to zoom back out and ask whether you're addressing the right thing.

You don't wait for your manager to surface a problem. You've already found it, diagnosed it, and shown up with a recommendation. You bring solutions, not just status updates.

You're collaborative by nature. You work well across teams — marketing, creative, eCommerce — and you bring a growth mindset to cross-functional conversations. 

Education and Experience

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years in growth, performance, or digital marketing, with significant ownership of paid media strategy and results in a DTC or ecommerce environment
• Experience building or managing full-funnel programs — owning awareness and consideration efforts alongside conversion channels, with accountability for both
• Demonstrated experience managing seven-figure media budgets with clear accountability for CAC, ROAS, forecasting, and revenue outcomes
• Proven people management experience — you've managed and developed direct reports and have a track record of building high-accountability teams; experience managing across both paid and organic functions is a plus
• A track record of building and executing structured testing programs
• Experience building or scaling an in-house paid media function is a plus
• Experience working alongside or handing off to an in-house email/CRM function is a plus

Competencies

• Hands-on experience with Meta, Google, and Amazon advertising as well as direct media buying — you know these platforms well enough to execute in them when needed; familiarity with connected TV, programmatic, out-of-home, and direct mail is a plus
• Familiarity with Amazon DSP in addition to Sponsored Products is a plus
• Strong analytical fluency: GA4, Looker Studio, and the ability to build a narrative from a dataset, not just a slide of charts
• Familiarity with brand and awareness measurement — brand lift studies, share of voice, branded search trends — and how to connect them to revenue outcomes
• Comfortable working with audience data (Claritas or similar) to inform targeting strategy and brief development
• Clear, direct communication — you can write a tight brief, present to leadership, and give your team feedback that actually lands
• AI fluency — you're already using tools to work faster and smarter is a plus

A Note on Technology and AI

Revant is a team that leans into emerging technology — we're curious about new tools, willing to experiment, and quick to adopt what actually makes us better at our jobs. AI is no exception. We want someone who is already using AI actively, finds genuine value in it, and is ready to grow with it as the landscape keeps changing. What we're hiring is your creativity, your judgment, and your lived experience — not an AI-verbalized version of it. The expectation is that you'll challenge these tools, stay sharp independently of them, and know the difference between using AI to do your job better and letting it do your job for you.

About Revant

Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet. We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play. We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible. Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.

Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization. We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.

Revant Values

• Initiative
• Empathy
• Focus
• Trust

Work Environment – Hybrid (Tuesdays and Wednesdays in office)

While working remotely, you'll need a dedicated, distraction-free space to remain present and productive. In addition to two standard in-office days per week, additional in-office time may be required for key meetings or collaborative projects.

When onsite, employees are expected to comply with Good Manufacturing Practices, which may require wearing safety glasses and closed-toe shoes in designated areas.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Ability to lift and carry up to 25 lbs. for occasional office-related tasks
• Frequent use of computer and office equipment (keyboard, monitor, phone)
• Occasional movement around the office, including reaching for supplies or equipment
• Manual dexterity for handling paperwork and operating standard office tools

Travel

No travel is expected for this position.

AAP/EEO Statement

It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.