Integrated Marketing Specialist, Membership Portfolio

Job Description

Job Description

JOB SUMMARY:

The Integrated Marketing Specialist supports the Integrated Marketing Center of Excellence (IM COE) by managing and executing multi-channel marketing activities for a portfolio of internal clients across AOA business units. This role works closely with Integrated Marketing Leads to deliver high-quality campaigns, maintain project timelines and budgets, optimize paid and email marketing initiatives, and ensure performance reporting is accurate and actionable. The Specialist is a hands-on marketer with expertise in CRM and marketing automation systems, SEO and SEM fundamentals, paid digital targeting, email marketing, and digital content execution. This role ensures operational excellence, consistency, and data-informed decision-making across all marketing activities.

ESSENTIAL FUNCTIONS:

Integrated Marketing & Campaign Execution

• Support Integrated Marketing Leads in the development and execution of integrated marketing plans across email, paid media, web, organic social, drop voicemails/SMS, and additional direct marketing channels as needed
• Execute multi-channel campaigns including list segmentation, audience targeting, A/B testing, content deployment, and performance optimization.
• Manage day-to-day campaign activities such as trafficking creative assets, coordinating approvals, updating timelines, and ensuring cross-functional alignment with content, brand, and communications teams.

Project & Workflow Management

• Serve as project manager for marketing initiatives within assigned business units, maintaining workbacks, deliverables, and stakeholder communication.
• Use project management tools (e.g., Asana, Monday.com, Microsoft Project) to track progress, flag risks, and ensure timely delivery.
• Support operational processes for intake, prioritization, resource planning, and campaign governance across the Integrated Marketing COE.

Email Marketing & CRM

• Build and deploy email campaigns using marketing automation platforms (Pardot, HubSpot, Feathr, Marketing Cloud or similar).
• Create segmented audience lists, lead journeys, and nurture workflows.
• Implement personalization, dynamic content, and automation best practices.
• Maintain CRM data integrity and support the integration of campaign activities into CRM reporting.

Digital Advertising

• Assist in planning and managing paid media campaigns, including paid social, Google Ads, retargeting, and sponsored content.
• Monitor performance, implement optimizations, and provide insights to IM Leads to inform strategic decisions.
• Support digital targeting strategies based on audience insights, past performance, and product/program goals.

SEO, Web & Digital Content

• Update, maintain, and publish campaign and/or portfolio-focused content within the web CMS to support campaigns, ensuring SEO and accessibility best practices are applied.
• Collaborate with SEO specialist, web editor, content producers and subject matter experts to ensure accuracy and consistency.

Performance Reporting & Analytics

• Compile, analyze, and visualize campaign performance using Google Analytics, CRM dashboards, ad platform analytics, and email marketing metrics.
• Prepare regular performance reports to support IM Leads in evaluating ROI, KPI progress, and testing insights.
• Recommend data-driven optimizations to improve future campaigns.

Collaboration & Relationship Support

• Partner with internal clients (business units), subject matter experts, and marketing and communications colleagues to ensure campaign components align with strategy and organizational priorities.
• Maintain strong communication across teams to ensure clarity, transparency, and workflow efficiency.
• Support vendor coordination for digital advertising, creative development, or external marketing tools as needed.

Additional Responsibilities

• Participate in IM COE process improvement initiatives, documentation, and best practice playbook development.
• Support special projects, emerging marketing capabilities, and cross-functional initiatives as assigned.

MINIMUM QUALIFICATIONS AND EXPERIENCE

Special Skills:

Mandatory

• Hands-on experience using CRM and marketing automation platforms (e.g., Pardot, HubSpot, Marketing Cloud, Feathr).
• Basic knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, matrixed environment.
• Strong analytical skills with the ability to translate data into insights and recommendations.
• Experience with website CMS platforms (WordPress, Squarespace or similar).
• Excellent communication, organization, and stakeholder management skills.
• Basic knowledge of creative and content tools (Canva, Adobe Creative Suite and Figma preferred).

Preferred

• Experience in membership associations and/or loyalty-based programs strongly preferred.
• Experience in healthcare, agency, performance/product marketing environments.
• Experience with AI-enabled tools (e.g., Microsoft CoPilot, Asana AI).
• Familiarity with lead lifecycle management, member retention, audience segmentation, and funnel-based marketing strategy.
• Experience with paid media targeting and campaign optimization.
• Experience with utilizing ringless voicemail and/or SMS campaigns.

Education:

• Bachelor’s degree in marketing, communications, business, liberal arts or related field or an equivalent combination of relevant education and experience.

Licensure or Certification:

• N/A

Experience:

• 3–5 years of experience in integrated marketing, digital marketing, or marketing operations.

WORKING ENVIRONMENT:

Physical:

• This role involves prolonged sitting, repetitive computer use, and screen time.
• Ability to operate office equipment.
• Ability to lift up to 25 lbs.

ENVIRONMENT:

• Regular office environment.
• This is a hybrid position requiring physical presence in the office a minimum of two days per week (Tuesday and Wednesday).

Salary Range $28.85/hr - $31.25/hr

The AOA offers the following benefits:

Medical, Dental, Vision, HSA/FSA, Life and AD&D, Long and Short-Term Disability, Commuter Benefits, LegalShield/ID Shield, Matched 401(k)

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

American Osteopathic Association is unable to sponsor work visas at this time.