Digital Marketing & Content Specialist

Job Description

Job Description

Job Description

Opus Virtual Offices is looking for a creative, motivated, and talented Digital Marketing & Content Specialist with exceptional copywriting skills to join our marketing team.

The ideal candidate is a strong, creative writer who knows how to develop engaging, persuasive marketing content that captures attention, generates interest, and drives conversions. While the role includes managing social media and email campaigns, the primary focus is creating compelling marketing emails, articles, and social media content.

Key Responsibilities

• Write creative, persuasive marketing emails, promotional campaigns, and attention-grabbing subject lines.
• Develop engaging content for social media, blogs, articles, and other marketing materials.
• Create, schedule, and execute email marketing campaigns, including promotions, newsletters, and automated sequences.
• Manage social media content and campaigns across Facebook, Instagram, LinkedIn, and other platforms.
• Develop compelling calls to action and messaging designed to increase engagement and conversions.
• Conduct A/B testing and analyze email and social media campaign performance.
• Coordinate with our graphic designer to develop creative marketing materials.
• Assist with content strategy, campaign planning, and other marketing initiatives.

Qualifications

• Exceptional creative writing and copywriting skills are a must.
• 2+ years of experience in marketing, copywriting, email marketing, or social media management.
• Proven ability to write engaging, persuasive marketing emails that drive action.
• Experience with email marketing platforms such as Campaigner, Mailchimp, or Constant Contact.
• Strong understanding of social media platforms and content best practices.
• Familiarity with email automation, A/B testing, and campaign analytics.
• Ability to manage multiple projects independently and meet deadlines.
• B2B marketing experience is a plus.

What We're Looking For

We want someone who is a copywriter first and a digital marketer second. Someone who can take a basic marketing idea and turn it into an engaging email, compelling article, or creative social media campaign.

The ideal candidate should be proactive, organized, and capable of taking projects from concept through execution.

Important: Candidates should be prepared to provide writing samples, particularly promotional marketing emails, articles, and social media content.

Primary Focus: Copywriting & Content Creation (50%), Email Marketing Execution (30%), Social Media Management (20%).

Monday - Friday 8:30am - 5:30pm