Optimization Program Manager, RCC

Role Number: 200692727Team: Sales and Business DevelopmentLocation: CupertinoPosted: 2026-10-30SummaryImagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.Here on the Apple Store Online (ASO) team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.Join the Retail Customer Care (RCC) Optimization team and lead the way in transforming the digital assisted-shopping experience for our global customers. In this role, you will bring a deep understanding of the needs and preferences of online shoppers, a customer-centric mindset, and the ability to translate complex information into actionable insights.DescriptionAs Optimization Program Manager, you will operationalize our Retail Customer Care programs and drive digital customer engagement. You will collaborate with cross-functional teams to shape our customer engagement strategy, enable new features, develop business performance plans, and ensure peak event readiness. You will apply your enterprise program management expertise and strategic approach to drive business growth, scalability, and customer experiences.Minimum Qualifications8+ years of experience in a product, project, or program management role.Experience managing cross-functional projects using methodologies such as Agile, Scrum, or Waterfall.Experience developing and implementing strategies for customer-facing systems or programs.Experience troubleshooting system issues and optimizing performance, preferably for IVR technologies.Experience collaborating with internal teams, clients, and vendors to align stakeholder needs.Experience facilitating change management and influencing decisions across cross-functional teams.Experience dealing with ambiguity and an unstructured environment.Preferred QualificationsExperience navigating customer journeys, context analysis, Natural Language Processing (NLP) functionality, delivery options, and payment methods using research teams, data tools, dashboards, and self-service methods.Analytical skills to interpret call data and user interactions, with proficiency in data visualization tools to produce insightful reports.Knowledge of current technology trends and capabilities.Ability to aggregate diverse information sources to diagnose root causes of issues and deliver presentations to senior executives.Ability to collaborate across cross-functional teams and organizations to solve problems and lead project implementations.Ability to influence decisions, facilitate change management, and navigate ambiguity.Bachelor’s degree in a related field.Pay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $178,800 and $268,400, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple BenefitsNote: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.EEO StatementApple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicantAccessibilityAt Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.Learn about accessibility in Apple’s workplaceLearn about reasonable accommodations for job applicantsApplication DeadlineApple accepts applications to this posting on an ongoing basis.