Digital Marketing Manager

LOCATION: Remote

REPORTS TO: Director, Marketing and Communications
DEPARTMENT: Marketing
TRAVEL REQUIREMENT: 10%

JOB PURPOSE SUMMARY:

We're seeking a strategic Digital Marketing Manager who can execute and support our growth and evolution as we drive household penetration, brand advocacy and brand love. Reporting to the Director, Marketing and Communications, you will oversee strategy and execution for organic social media as well content sourcing, creation, and curation for paid digital marketing across platforms. You will be responsible for the day-to-day management of social media channels, identifying and managing influencer marketing efforts, and sourcing and vetting UGC content for paid digital marketing. Partnering with broader Marketing team (Brand, Creative, Performance) and our agency partners, you will act as a bridge between content and performance goals.


At Good Culture we believe a great culture values and fosters a diverse, equitable and inclusive workforce. We seek individuals of all backgrounds and experiences to apply for this position.

ESSENTIAL JOB RESPONSIBILITIES:

• Drive quarterly and monthly content planning for our owned social media channels, in partnership with internal team and agency stakeholders.
• Fully manage marketing and digital projects and initiatives from end-to-end. Drive cross functional and intra-department delivery and manage agency partners to effectively implement our digital and influencer marketing strategy to ensure key timelines and KPIs are met.
• Drive category-leading communications and content leveraged across Good Culture's owned digital properties, ensuring consistency in brand messaging, visual identity, and tone across diverse touchpoints. Own and be the guardian of the brand voice across multimedia channels
• Develop and manage the Marketing Associate on owned social management, including social media content planning and calendar, community management, and social listening across all platforms, including support with paid and organic content and proactive engagement with customers, brands and influencers content.
• Curate an innovative influencer, creator and UGC content strategy to keep Good Culture top of mind and position the brand as a culture leader and driver.
  • Manage agency partners to effectively implement our influencer marketing strategy, ensure timelines are met, and drive results.
  • Develop KPIs for each campaign and assess post-campaign reports to make recommendations for optimizations and pivots. Execute in-house campaigns when necessary.
• Own the content budget and advise on the paid media budget to effectively manage ROI.
• Contribute content ideas to email campaigns.
• Define and track key performance metrics to assess the effectiveness of digital marketing campaigns and owned social performance in driving business results. Track and monitor the effectiveness of owned channels and paid digital content (i.e. impressions, relevance and influence) and provide actionable and insightful reports.
• Stay up to date on industry and marketing trends across the digital ecosystem, constantly mining for opportunities (and implementing where appropriate) to build our brand, improve brand personality, engagement and growth across all consumer touchpoints. Continuously learn about new marketing platforms and technologies that would empower owned, earned or paid media marketing at Good Culture.
• Define and track key performance metrics to assess the effectiveness of campaign and content performance in driving business results. Track and monitor the effectiveness of digital campaigns (i.e. impressions, relevance and influence) and provide actionable and insightful reports.

JOB QUALIFICATIONS:

• Bachelor's degree in business, marketing, communications or similar
• 5-7 years of experience in marketing with a strong emphasis on digital marketing, social media and campaign and content development with food and/or consumer products companies
• Experience with high growth, social-forward brands
• Experience leading agency partners and collaborating with internal marketing and creative teams
• Ability to interpret data and modify strategies accordingly
• Well-organized and detail oriented. Ability to manage multiple projects and deadlines from end-to-end in a fast-paced environment while maintaining a positive and professional work environment
• Strategic thinking mindset that can develop clear annual, quarterly, and monthly plans, based on trends and data, and execute effectively.
• Be up to date on the landscape and how user behavior is shifting across social media.
• Experience and comfort with social, digital and web analytics tools (ex: Dash Hudson, Asana, Monday.com, TikTok, Meta, Pinterest, Twitter, Google Analytics, etc.)
• Proven skill and passion in building communities and engaging with consumers.
• An eye for design, passion for visual storytelling and the heart of a creator; excellent writing skills with an ability to contribute on copy needs
• Strong cross functional and collaboration skills
• An entrepreneurial passion and grit - motivated by winning
• A passion for food, health and wellness

ABOUT GOOD CULTURE:

We believe that if you eat good things, and surround yourself with good, you'll feel good. Simple as that. That's why we decided to create a food company that offers real organic ingredients from trusted sources, promotes good health and tastes great. Our mission is to reinvent the food system, from the (actual) ground up. We are a cultured dairy company that currently makes pasture-raised cottage cheese, rich probiotic sour cream, cream cheese and probiotic milk. We're looking for some cultured healers!

Good Culture is an equal opportunity employer. At Good Culture we also believe a great culture fosters and values a diverse, equitable, and inclusive workforce. We seek individuals of all backgrounds and experiences to apply for this position. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Good Culture is committed to creating an inclusive environment for all employees.