Specialist, Programmatic (California State Lottery)

Programmatic Specialist Works within the Programmatic group— a subset of the Digital group—and reports to the Associate Director. The role also collaborates with strategy and investment teams as an extension of their plan execution process. The specialist owns campaign management from start to finish, including all self‑service capabilities in planning, trafficking, execution, optimization, and reporting. Platform (primary) – DSP Master the usage of demand‑side platforms for campaign set‑up, optimization, and reporting; including: Bulk updating of campaigns, budget management, and troubleshooting platform issues Working in the reporting suite daily to glean insights and make optimizations against KPI goals Applying insights to put together recommendations and set up campaigns Supporting management of relationships with platform support teams to continually bring innovation to the table Platform (secondary) – partner platforms Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; including: Primary Ad Server Dynamic Creative Ad Server Billing/Planning system Verification systems Measurement systems Learn and become proficient in reporting systems that support programmatic campaigns, including data, verification, and analysis obtained directly from the DSP output Campaign Ownership Work collaboratively with multiple groups internally and externally (strategy teams, client and creative agency) Participate in status meetings and communicate updates outward Clarify with strategy teams on campaign deliverable requirements Work collaboratively with analytics and ad ops teams on tagging requirements to QA performance Own billing and reconciliation process, including ad‑serving estimation, to maintain campaign parameters Communicate partner recommendations and rationales outwardly to share feedback Clearly communicate if deadlines will not be met to manage expectations Qualifications 1–2 years’ experience working on a programmatic team Knowledge of DSP platforms (Doubleclick Bid Manager, Mediamath, The Trade Desk, AppNexus, or DataXu) required Trade Desk experience strongly preferred Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights Proactive: demonstrated interest in constantly learning and growing Organized: able to work with department heads to prioritize projects across campaigns while clearly communicating progress and project completion Experience mentoring and guiding assistants/associates Bachelor’s degree preferred Salary And Benefits Annual salary is $70,400. Base salary is determined by factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. The compensation package includes competitive benefits such as medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO. Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in‑office amenities such as fresh kombucha and an in‑house barista in our vibrant El Segundo office. In‑Office Work Schedule: This is a hybrid role requiring a minimum of 2 days in office per week. Canvas Worldwide is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex—including sexual orientation and gender identity—national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. CA applicants: Canvas Worldwide practices Fair Chance Hiring. #J-18808-Ljbffr Canvas Worldwide