Data Management Specialist

• Location: Atlanta, Georgia
• Type: Contract
• Job #104846

? Now Hiring: Data Management Specialist (Marketing & Audience Strategy) ?


? Hybrid Schedule
? 12-Month Contract


Are you passionate about digital marketing, customer data, and audience strategy? Join a leading hospitality brand and help power data-driven marketing campaigns that connect the right customers with the right promotions.


In this role, you'll work at the intersection of marketing, customer data, paid media, and marketing technology , supporting audience segmentation, campaign targeting, and customer data activation across marketing platforms. This is an excellent opportunity for professionals with backgrounds in digital marketing, CRM, audience strategy, marketing operations, or paid media.

What You'll Be Doing:


? Build and manage customer audiences for marketing campaigns
? Support audience activation through platforms such as Salesforce and LiveRamp
? Partner with marketing, analytics, and IT teams to manage customer data flows
? Analyze audience performance and customer segments
? Support paid media targeting and campaign execution
? Ensure data privacy and compliance standards are met
? Help drive AI-enabled improvements to marketing processes and audience management

What We're Looking For:


? 3+ years of experience in Digital Marketing, Marketing Operations, CRM Marketing, Audience Strategy, Data Management, or Advertising
? Experience with audience segmentation and customer targeting
? Understanding of digital advertising and paid media
? Strong analytical and organizational skills
? Experience collaborating with cross-functional teams
? Proficiency in Microsoft Excel, Word, and PowerPoint

Bonus Points For:


? LiveRamp
? Salesforce Marketing Cloud or Salesforce Ad Studio
? Customer Data Platforms (CDP)
? First-party customer data experience
? AI or marketing automation experience
? Data privacy/compliance knowledge

Ideal Backgrounds:

• Audience Manager
• Audience Specialist
• CRM Marketing Specialist
• Marketing Operations Specialist
• Paid Media Specialist
• Digital Marketing Specialist
• Campaign Operations Specialist
• Customer Data Specialist
• Marketing Analytics Specialist
• Ad Operations Specialist

? This is not a traditional Data Analyst or Data Engineer role. The ideal candidate has experience working with customer audiences, campaign targeting, segmentation, and marketing platforms-not just reporting or technical database work.