Demand Generation Manager

Demand Generation Manager

Parspec is seeking an experienced Demand Generation Manager to establish and grow our demand generation function. You will be responsible for creating and executing programs that build awareness and generate a qualified pipeline from Construction Distributors and Rep Agents. This includes designing integrated campaigns to reach and convert target audiences into qualified sales opportunities. You will work closely with Sales, Field Marketing, and Content to turn campaign narratives into lead generation and ABM programs that convert interest into qualified sales opportunities. This position is ideal for a results-oriented individual who thrives on hands-on campaign execution, experimentation, and scaling demand programs within a fast-paced startup environment.

Construction is a $15T industry still powered by fragmented, manual processes—and Parspec is transforming it with AI. This role is critical to that transformation: by driving awareness, engagement, and qualified pipeline among distributors and rep agencies, you will directly accelerate adoption of a more intelligent, connected way to buy and sell construction products, helping modernize one of the world's largest industries.

Mandatory Qualifications

• 4–7+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, data, or enterprise software environments.
• Proven track record of building and owning pipeline-generating programs from scratch, with the ability to point to specific revenue results.
• Expert-level "doer" who builds their own campaigns in LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.
• Highly analytical mindset with hands-on experience owning the CRM, building lead routing workflows, developing nurture campaigns and designing reporting dashboards.
• Deep understanding of the full buyer journey and how to align ABM and lifecycle nurture programs to specific enterprise personas.
• Direct experience collaborating with Sales and leadership to refine strategy and ensure high-quality lead handoffs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Self-starter DNA with a bias toward experimentation and the ability to define a roadmap in an ambiguous environment.

What We Offer

• Competitive salary and benefits, including family insurance coverage, free health teleconsultations, and learning/upskilling budgets
• Equity in the company
• Flexible hours and a hybrid work setup
• Unlimited PTO
• Opportunity to grow with a fast-scaling company transforming a large market
• Preferred Location: San Mateo, with regular in-office presence

Join Us – Lead the Transformation!

At Parspec, we recognize that traditional job descriptions don't always capture the full range of your unique abilities—and that's perfectly okay. You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you!

The Parspec team believes that varied backgrounds drive better outcomes and fuel innovation. We are a team of self-starters that lead from every seat. We think big, set a standard of excellence and are committed to diversity and a discrimination-free workplace. We welcome applicants from all walks of life to join us and help shape the future at Parspec.

How to Apply

Submit your application and resume highlighting your achievements. Apply now and help drive transformative change in one of the world's oldest and largest industries!