Senior Cross-Category Marketing Manager, AWS Cross Category Marketing

AWS is seeking a Senior Marketing Manager to own how our product portfolio comes to life across AWS.com and our highest-visibility marketing channels. You'll own the overall AWS portfolio messaging and define how AWS's product narratives translate into customer-facing messages across our highest-visibility channels for major launch moments and ensuring messaging lands with clarity and impact across web, email, paid, and social. AWS releases thousands of innovations every year, but customer attention is finite. This role translates that complexity into clarity — defining the structure customers navigate, crafting the stories they encounter during our biggest moments, and ensuring that AWS's web presence, launch experiences, and digital channels tell one coherent, compelling story. You'll work at the intersection of product marketing (where stories are built) and channel teams (where they reach customers at scale). This is a role for someone who thrives in both strategy and craft: equal parts editorial thinker, systems builder, and cross-functional operator. You'll need strong writing instincts, the ability to manage complexity without losing clarity, and the confidence to make prioritization calls across competing stakeholders. Key job responsibilitiesKey Job Responsibilities Own the top-level AWS portfolio marketing messaging, working with brand and product marketing teams to tell a cohesive story about why customers should choose AWS Partner with the Integrated Demand Center to map and optimize the customer journey across AWS’s major launch events, ensuring the experience feels intentional and connected from first touchpoint to conversion, not fragmented across channels Maintain the editorial calendar and prioritization mechanisms that govern AWS’s surfaces Own how AWS's 250+ products are organized, categorized, and presented across AWS.com — including the homepage and global navigation Partner with demand generation teams on how launches and portfolio priorities are reflected in scaled marketing channels Serve as the connective tissue across product marketing teams — ensuring the portfolio story is consistent everywhere customers encounter AWS About the teamThe Cross-Category Product Marketing team at AWS owns the narratives for AWS's most important priorities. We develop the messaging and storytelling that sits above any single product or category — connecting the dots across the portfolio so customers understand not just what AWS offers, but why it matters and how it all fits together. We bring that messaging to life through campaigns, events, field enablement, and moments in close collaboration with demand generation, analyst relations, events, and the broader product marketing organization. We are also an incubator. We pilot new approaches to storytelling, develop best practices for AI-enabled marketing, and build mechanisms that help the broader PMM organization operate more effectively. Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic qualifications- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Experience driving direction and alignment with cross-functional teams- Experience in product marketing, brand strategy, or portfolio marketing for technology companies- Experience developing positioning and messaging for complex, multi-product portfolios- Strong writing and editorial skills with demonstrated ability to distill complexity into clarityPreferred qualification - Experience driving direction and alignment with large cross-functional teams and agency partners- Experience in balancing conflicting priorities dealing with ambiguity- Experience in B2B cloud computing or enterprise software marketing- Experience leading marketing for major launch events or product announcements at scale- Strong editorial judgment — ability to curate, prioritize, and make trade-off decisions across competing inputs- Experience working with Director+ stakeholders across product, marketing, and sales organizations- Experience using data and metrics (engagement analytics, A/B testing, customer research) to inform marketing decisionsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, CA, SANTA CLARA - 130,000.00 - 185,000.00 USD annuallyUSA, CA, San Francisco - 130,000.00 - 185,000.00 USD annuallyUSA, MA, Boston - 118,200.00 - 160,000.00 USD annuallyUSA, VA, Arlington - 118,200.00 - 160,000.00 USD annuallyUSA, WA, Seattle - 118,200.00 - 160,000.00 USD annually