Product Marketing Manager

Job Description

About the role

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Map Your Show (MYS) is hiring a Product Marketing Manager to define and execute the go-to-market strategy for MYS products across the full lifecycle, from market insight through launch, adoption, and growth. You will own product positioning, messaging and the execution of product marketing campaigns, proving the effectiveness of your work with real customer data. 

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This is a strategic role on the marketing team. You will be a key partner to product, sales, account management, and product education, and you will work hand in hand with digital and content marketing to bring the story to market.

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We are looking for someone who leads proactively. You will spot gaps before anyone asks, bring recommendations forward, and fill those gaps with the resources, messaging, and programs the business needs to grow.

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This is a role for someone who wants to make a mark. You will help launch and grow multiple products, including new offerings for organizers, exhibitors, and attendees, with the opportunity to take on more responsibility.

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What you'll do

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Own the product story

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• Define clear value propositions, positioning, and messaging for every MYS product.
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• Lead with buyer outcomes, not features.
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• Keep the story consistent across the website, sales decks, analyst materials, and collateral.
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Lead launches and campaigns

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• Own launch positioning, messaging, and go-to-market plans from internal readiness to market impact.
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• Develop and execute product campaigns with digital and content marketing.
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• Track adoption and campaign performance and adjust based on results.
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Partner across the business

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• Work with product to understand the roadmap early and shape positioning before launch.
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• Partner with product education to align customer training with market messaging.
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• Work with sales and account management to understand what customers need and where deals stall.
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• Bring customer and field insight back into positioning and product priorities.
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Equip sales to win

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• Identify the resources needed by the sales and account teams, then build them before they ask.
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• Create battlecards, talk tracks, demos, and objection handling.
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• Build a repeatable win/loss discipline to help influence product development.
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Know the competition

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• Track competitor positioning, features, and share of voice.
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• Maintain a live competitive resource for the sales and product teams..
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Build the proof

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• Define the outcome metrics MYS can credibly claim.
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• Turn customer results into case studies, benchmarks, and data stories.
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Grow external visibility

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• Earn MYS a place in industry conversations on event technology and AI.
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• Support media, podcast, and speaking opportunities, including customers presenting MYS results.
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• Drive customer reviews on platforms like G2 and Capterra.
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Use AI as a force multiplier

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• Use AI to accelerate research, competitive analysis, sales enablement, campaigns, messaging, and launch materials.
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• Build repeatable AI-enabled workflows that let MYS create more high-quality product marketing work at greater speed.
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What you'll bring

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• Bachelor's degree in marketing, business, or a related field
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• 5+ years of marketing experience, with at least 2 to 3 years in B2B SaaS product marketing
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• A track record of launching products and building positioning that sales and customers adopt
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• Experience turning customer insight and data into messaging, case studies, and proof points
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• Strong technical curiosity and enough fluency to work effectively with product and engineering to translate technology development into customer value.
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• Strong writing skills with a sharp, plain-spoken style
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• Ability to influence across product, sales, and account teams without direct authority
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• A proactive mindset: you find the gaps and fill them
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• A high level of personal drive, urgency, and ownership. You are willing to put in the extra effort when a launch, customer opportunity, or competitive situation demands it.
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• Comfort operating with significant independence. You can take an incomplete product brief, ask the right questions, and turn it into useful go-to-market work.
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• Experience with HubSpot
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• This is an in-office position. You must be located in the Cincinnati, Ohio area. Relocation is not offered for this position.
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Nice to have

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• Event technology or trade show industry experience
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• Experience marketing AI or data products
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• Experience with competitive intelligence programs including win/loss analysis.
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• Experience with analyst and media relations.
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About Map Your Show

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Map Your Show is the growth engine for trade shows. Our technology powers some of the largest trade shows and conferences in the world, including SEMA, CES, and IMTS. We help organizers grow revenue, retain exhibitors, engage attendees, and run their shows more efficiently.

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MYS is based in Newtown, Ohio, across from a park with miles of trails and around the corner from the Little Miami River. We value self-starters, work hard, and don't micromanage. Our retention is strong because people like working here.

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What you'll get

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• Competitive salary
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• 401(k)
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• Health, dental, vision, life, and disability insurance
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• Paid time off
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• Hybrid work environment
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• A friendly, casual team that values work life balance
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