Learning and Development Business Partner - Sales

The learning and development (L&D) community at BDA values entrepreneurial spirit and ambition. Our Sales Training Partner role is a key member of this team and a strategic partner to Sales leadership. The role builds, delivers, and sustains high‑impact training that equips our Sales teams to win and fuels BDA’s growth. This individual collaborates closely across BDA business units to elevate sales performance, enhance selling skills, support revenue‑driving initiatives, and contribute to a customer‑centric, scalable learning culture. Location BDA requires regular in‑person collaboration. Employees must live within commuting distance of one of the following office locations. Remote work is available for those outside these areas, but the role involves up to 30 % travel within the United States and occasionally internationally. Troy, MI Atlanta, GA Woodinville, WA Austin, TX Responsibilities Sales Training Strategy & Delivery Champion a performance‑driven sales learning culture across BDA. Assess, design, and deliver training programs across the full sales cycle: prospecting, discovery, pitching, solution selling, negotiation, closing, and account management. Facilitate engaging sessions for small groups and large cohorts across in‑person, virtual, and digital platforms. Conduct post‑training reinforcement, coaching, and assessments to ensure skill adoption and measurable performance improvement. Manage training lifecycle to maintain relevance and effectiveness. Curriculum Development & Learning Design Review existing curricula and resources for alignment with current and future go‑to‑market strategies. Identify skill gaps, propose learning solutions, and collaborate with Sales leadership to refine and implement improvements. Create, maintain, and update structured learning paths, job aids, playbooks, tools training, and performance support materials. Stakeholder Partnership & Business Alignment Partner closely with Sales, Sales Ops, Marketing, and other units to translate business needs into targeted training initiatives. Build trusted relationships with Sales leaders and SMEs so training directly supports revenue objectives and performance expectations. Contribute to cross‑functional initiatives such as product launches, sales tool adoption, process changes, and new methodology rollouts. Collaborate with internal experts to apply adult learning principles and instructional design best practices. Systems Expertise & Program Oversight Utilize the Adobe LMS to manage training programs, track completion, and analyze training effectiveness. Support the L&D team in certifying and coaching internal trainers across sales functions. Evaluate external vendors when needed and support selection, negotiation, and onboarding. Stay informed of industry trends and internal developments that impact sales capability needs. Culture & Values Demonstrate and model BDA’s core values in all training, facilitation, and stakeholder engagement. Promote an environment where sales professionals feel supported, challenged, and motivated to grow. Experience Requirements Proven expertise in Sales Training, Enablement, Leadership, or L&D roles with a strong sales focus. Experience designing and delivering training that improves sales performance and revenue outcomes. Success in facilitating sales training across multiple modalities (live, virtual, digital, hybrid). Hands‑on experience working directly with fast‑paced, metrics‑driven sales teams. Strong understanding of CRM systems—Salesforce is required—and ability to train others on the sales process and pipeline management. Leadership experience through project ownership or program leadership. Willingness to travel up to 30 % domestically and internationally. Track record of using performance data to identify skill gaps and measure learning impact. Qualifications Bachelor’s degree in Business, Education, Communications, or related field or equivalent industry experience. Certification in facilitation, digital learning design, instructional design, or a related area. Deep knowledge of modern sales methodologies. Strong communication skills with the ability to inspire, motivate, and energize sales professionals. Advanced instructional design capabilities with expertise in adult learning theory. Strong critical thinking and analytical skills, simplifying complex information for learners. Ability to influence, demonstrate credibility, and lead through expertise—especially with senior stakeholders. Skill in guiding sales teams through change with empathy, clarity, and structure. Ability to identify sales skill gaps, partner with HRBPs, and create targeted development solutions. Detail orientation while maintaining a strategic, big‑picture perspective. Why This Role Build and shape a sales training and enablement program that has a direct impact on individual contributors, managers, and executives across the organization. Partner with passionate, relationship‑driven sales professionals and leaders to create scalable training, strengthen sales effectiveness, and achieve visible business results. Why BDA? BDA is a place where creativity, partnership, and customer care converge. For more than 40 years we have helped world‑recognised brands create memorable experiences through branded merchandise, gifting, and custom programmes. The culture values collaboration, innovation, a “get it done” mindset, and space for creativity, growth, and meaningful impact. Our Core Values BDA is a Team and a Family Always Strive to Be The Best Entrepreneurial Spirit Tigger Attitude Work Hard, Play Hard Make It Happen the Best Way Total Client Affinity & Advocacy Equal Opportunity Employer BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law. All applicants must be 18 years or older to apply. #J-18808-Ljbffr BDA, LLC