Specialist, Digital Advertising

About Catalyst IQ  

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales. 

Catalyst IQ is hiring a  Digital Advertising Specialist .

The Digital Advertising Specialist (AI-Fluent) serves as a strategic partner across a portfolio of clients, managing and optimizing digital advertising campaigns while leveraging AI and automation to improve performance, efficiency, and scalability.

We're looking for someone who understands digital advertising and is excited about using AI tools to uncover insights, streamline workflows, and drive better results. The ideal candidate combines analytical thinking, curiosity, strong communication skills, and a willingness to continuously learn as technology evolves.

Responsibilities

• Create, manage, and optimize digital advertising campaigns across Google, Microsoft, Meta, and other advertising platforms.
• Monitor performance and make data-driven recommendations to improve campaign results.
• Utilize AI tools to support campaign management, reporting, research, content creation, and process improvement.
• Develop and refine AI-assisted workflows that increase efficiency and reduce manual effort.
• Analyze large datasets to identify trends, opportunities, and performance insights.
• Collaborate with internal teams and clients to develop and execute effective digital marketing strategies.
• Communicate campaign performance, recommendations, and strategic insights in a clear and actionable manner.
• Stay informed on emerging trends, platform updates, and AI technologies relevant to digital advertising.
• Contribute to the improvement of internal tools, processes, and reporting systems.
• Support team development by sharing knowledge, best practices, and innovative approaches to problem-solving.

Qualifications

Knowledge, Skills, Abilities

• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Experience using AI tools such as ChatGPT, Claude, Gemini, Copilot, or similar platforms.
• Ability to use AI to improve productivity, automate tasks, analyze information, and solve business problems.
• Strong analytical and problem-solving skills.
• Comfortable working with large datasets and performance metrics.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to quality.
• Self-starter with a proactive and continuous-improvement mindset.
• Ability to present findings and recommendations to clients and internal stakeholders.

Education and Experience

• Bachelor's degree in a related field or equivalent professional experience.
• Minimum 2 years’ experience in digital advertising, marketing, analytics, computer science, operations, or a related field.
• Experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar platforms preferred.
• Experience with GA4, reporting platforms, or data visualization tools preferred.
• Demonstrated use of AI tools to improve efficiency, reporting, content development, decision-making, or process improvement preferred.

Travel: Infrequent (less than 5%)