Principal Product Manager, Growth

About Quizlet:At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. We’re a $1B+ learning platform used by two-thirds of U.S. high school students and half of college students, powering over 1 billion learning interactions each week.We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.Let’s Build the Future of LearningJoin us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.Why Join Quizlet?Massive reach: 60M+ users, 1B+ interactions per weekCutting-edge tech: Generative AI, adaptive learning, cognitive scienceStrong momentum: Top-tier investors, sustainable business, real tractionMission-first: Work that makes a difference in people’s livesInclusive culture: Committed to equity, diversity, and belongingAbout the Team:The Growth and Monetization team helps more learners discover Quizlet, build lasting study habits, and find value in our free and paid experiences. We bring growth and revenue together under one strategy: attract and retain learners we can serve and monetize over the long term. Growth owns the free experience, advertising experiences, internationalization, and product-led growth loops, working closely with our subscriptions and payments teams.About the Role:As Principal Product Manager, Growth, you will shape how Quizlet attracts, activates, and retains learners around the world. You will define a growth strategy across the free experience, ads, internationalization, and growth loops, turning insights about learner needs and behavior into experiences that build engagement and sustainable revenue.You will be a senior individual contributor within Growth and Monetization, partnering with Engineering, Design, Data Science, Marketing, and Ads Revenue Operations. You will identify opportunities beyond the existing roadmap, align teams around the most valuable problems, and lead delivery across product surfaces. Your decisions will connect free learner value, ads revenue, and the potential for long-term subscription adoption.We are open to hiring at the Senior Staff level based on experience and demonstrated scope. At Principal, you will shape strategy across the growth portfolio and influence adjacent teams. At Senior Staff, you will lead major initiatives across multiple experiences and help define the broader growth direction.In this role, you will:Define the growth strategy. Identify the audiences, learner needs, and product opportunities that can drive durable growth. Set priorities across the portfolio and align partners around a roadmap that balances near-term impact with longer-term opportunities.Make the free experience worth returning to. Improve onboarding, activation, and repeat engagement by helping learners discover useful study tools and reach value quickly. Partner with Learning Experience teams to build lasting study habits across the learner journey.Build growth loops that compound. Identify and test how sharing, collaboration, referrals, and user-created content can bring new learners into Quizlet and encourage existing learners to return. Scale loops that attract and retain learners who find lasting value.Grow ads revenue through a better product experience. Partner with Ads Revenue Operations and Engineering on placements, formats, ad load, and performance. Evaluate revenue gains alongside study completion, retention, and customer trust.Lead international growth. Identify promising markets and diagnose barriers to activation and retention. Prioritize localization and market-specific experiences, partnering with subscriptions and payments on pricing and payment needs.Connect growth to long-term monetization. Work with subscriptions and payments PMs to define free and paid journeys, assess downstream value, and resolve tradeoffs. Use cohort behavior and lifetime value to guide investment across audiences and markets.Build a rigorous experimentation practice. Define hypotheses, improve instrumentation with Data Science and Engineering, and run experiments with clear success criteria. Account for seasonality, acquisition mix, and longer-term effects before scaling a result.Lead through influence. Drive complex initiatives across teams, make decisions and dependencies clear, and resolve competing priorities. Raise the quality of product judgment through mentorship and better planning and decision practices.What you bring to the table:A record of leading growth for consumer products at scale, with measurable results in activation, engagement, retention, or product-led acquisition. Your impact extends across multiple surfaces or user journeys.Strong product judgment in freemium or ad-supported businesses. You can explain how you balanced learner or customer value, monetization, and growth, including decisions to forgo a short-term metric gain.Experience identifying new opportunities and setting strategy in ambiguous problem spaces. You can connect individual experiments into a coherent growth strategy and make explicit choices about what to defer.Deep analytical and experimentation skills, including cohort analysis, funnel diagnostics, A/B testing, and interpreting causal evidence. You can distinguish incremental impact from shifts in traffic mix or cannibalization.Experience building consumer experiences with Engineering and Design, with enough technical fluency to guide instrumentation, platform dependencies, and delivery tradeoffs. You stay close to customers and use qualitative research alongside data.The ability to influence senior stakeholders and partner teams without formal authority. You create clarity, navigate disagreement, and drive execution through changing priorities.A record of making others more effective through mentorship, shared decision frameworks, and strong cross-functional collaboration. At Principal level, you have shaped strategy and operating practices beyond your immediate team.Bonus points if you have:Hands-on experience improving ad-supported consumer experiences, including ad yield, placements, or the effect of advertising on engagement.Experience growing products internationally through localization, market prioritization, or adapting experiences to local learner needs.Experience building sharing, referral, community, or content-driven growth loops, or growing education products with strong seasonal patterns.Experience using AI to improve product discovery, experimentation, or growth experiences, with clear evidence of customer or business impact.Work LocationWe’re happy to share that this is a hybrid position in our San Francisco office. To support collaboration, we ask employees to be in the office at least two days a week: Wednesday and Thursday.Compensation, Benefits & Perks:Collaborate with your manager and team to create a healthy work-life balance20 vacation days that we expect you to take!Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)Employer-sponsored 401k plan with company matchAccess to LinkedIn Learning and other resources to support professional growthPaid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits40 hours of annual paid time off to participate in volunteer programs of choiceWe strive to make everyone feel comfortable and welcome!We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership. We provide a transparent setting that gives a comprehensive view of who we are!In Closing:At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.”Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. #LI-OnsiteTo All Recruiters and Placement AgenciesAt this time Quizlet does not accept unsolicited agency resumes and/or profiles.Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.LocationSan Francisco, CAEmployment TypeFull timeLocation TypeHybridDepartmentProduct