Brand Manager

Job Type


Full-time

Description

Healthy Hens, Healthy Eggs, Healthy Planet:

At Pete & Gerry's, we were first to do it better, and are still doing it best. For nearly 30 years, we've been on a mission to produce healthy, delicious eggs and partner with family farms for meaningful impact. By raising hens outdoors as nature intended, we stay true to our roots every step of the way by keeping animal welfare, planet-friendly farming practices, and high-quality taste and nutrition at the heart of all we do, so you can always believe in what you buy.

Healthy Together:

At Pete & Gerry's, we believe that when we care for each other, we all thrive. Across our farms, offices, and communities, we act as one flock - united by respect, collaboration, and a shared commitment to doing what's right. We create an environment where every person feels valued, supported, and empowered to grow, because our success depends on the wellbeing of the people who make our mission possible.

The Role at a Glance:

The Brand Manager is a critical member of our marketing team and works closely with the sales team to develop and execute annual brand marketing plans utilizing category, customer, and consumer insights that ensure continuous, profitable growth for our brands and overall business. The Brand Manager supports the strategic direction of our growing national brands (Pete & Gerry's and Nellie's Free Range) to drive full funnel behaviors among consumers, including brand loyalty. This role will focus and serve as full portfolio brand owner for the Nellie's Free Range brand, including shell, hard-boiled, and butter product lines. The Brand Manager should embrace our company mission and culture, act like an owner, and have fun.


How You'll Create Greater Impact:

Building and executing inspired and impactful brand marketing plans

• Develop and maintain a robust grasp of target consumers, retail partners, and strategic markets.
• Work cross functionally with Sales, Operations, and Finance teams to understand key customer objectives and operational considerations such as business goals, seasonality, supply, and capacity.
• Ensure on-time and relevant brand strategy executions to win in the marketplace, including, but not limited to, creative campaigns, media planning, event and partnership marketing, omnichannel activations, etc.
• In partnership with Marketing leadership, oversee the planning, execution, and post-mortem analysis of integrated marketing campaigns that elevate the brands and engage the target audience.
• Harness the power of creative storytelling to connect emotionally with consumers and customers and communicate the brands' unique value proposition.
• Collaborate closely with the Digital Marketing Team to ensure the "always-on" digital approach is synchronized with our overall brand experience and positioning as well as our broader marketing plan.
• Develop thoughtful measurement dashboards to track performance of marketing plans and generate insights for mid-course corrections and performance improvement.
• Recommend brand investment and budget choices, ensuring proper allocation of resources to drive highest returns. Contribute as a key stakeholder in the development of quarterly, in-year updates of the annual marketing budget.
• Partner with agency partners to ensure they are coordinated and aligned with marketing plans and brand strategies. Guide creative partners on developing powerful and distinctive content that supports brand growth.
• Maintain brand guidelines to ensure consistent and cohesive brand identity is executed across all touchpoints including packaging, paid/owned/earned media, POS, Sales presentations, etc.
• Serve as primary owner of the No Kid Hungry partnership, leading day-to-day management and execution of cause marketing initiatives that build brand affinity, drive consumer engagement, and deliver meaningful social impact

Perform analysis and deliver insights (consumer and category) to drive actionable decision making

• Conduct market analysis and monitor industry trends to identify new opportunities and areas for brand growth. Develop presentation materials that leverage the analysis for strategy implications and go forward recommendations. Proactively synthesize and communicate key insights across company to ensure learnings are incorporated into decision-making, selling stories, consumer targeting, new activations etc.
• Coordinate with external research and survey partners to execute consumer research according to our objectives and lead insight generation from these studies.
• Work closely with Category Management team to derive and integrate key insights within and across regions and customer accounts, translating them into tactical, actionable omnichannel plans.
• Periodically lead marketing special projects related to new growth and innovation opportunities, such as local market activations, packaging innovation, retail customer events, and other timely events.

Build strong relationships with the Sales organization and within the Marketing team

• Partner with sales organization to understand and evaluate omnichannel executions, such as shopper marketing tactics, incremental displays, on-shelf POS, bundling opportunities, brand partnerships and more.
• Maintain consistent and regular communication with the sales organization to ensure marketing efforts align in support of key customer initiatives and are leveraged properly and effectively at key retail accounts and regions.
• Demonstrate team leadership and role model excellent people development practices within Marketing.

What You'll Bring to the Flock:

We are one team - united by respect and a shared commitment to doing what's right. What we do every day connects to something bigger. You'll bring your experience, perspective, and pride in your work. We value collaboration, curiosity, and diverse viewpoints - because they make our flock stronger.

• 5+ years of professional brand management experience. Food/CPG experience preferred.
• Bachelor's Degree in Marketing, Business, or related field. MBA preferred, but not required.
• Robust analytics capabilities a must; specifically with syndicated data (Scan + Panel) from IRI/Nielsen/SPINS, etc.
• Proven track record of delivering against business objectives and/or sales targets.
• Creative thinker with willingness to push boundaries and try new approaches in bringing brands to life and achieving Marketing's goals and objectives.
• Strong data-driven, strategic thinking and analysis, with ability to translate into strategy and actionable insights.
• Team player with excellent collaboration and top-notch written and verbal communication skills, working seamlessly with cross-functional teams and various levels of management.
• Highly motivated self-starter who is comfortable in a fast-paced environment, adaptable to changing priorities, and able to manage multiple projects simultaneously.
• A genuine passion for making positive strides forward for animal welfare, small farmers, and the environment, aligning with our B Corp mission.

Work Schedule & Hours:

• This is a remote role but this role requires the candidate to be within a drivable commuting distance to one of our plants located in Monroe, NH; Salem, NH; Gainesville, GA; Greencastle, PA; Kalona, IA, or Navarre, OH.

Tending to our Flock:

We care for our people the same way we care for our hens - with attention, respect, and balance. Our benefits are designed to support real life and whole wellbeing.

• Medical, dental, and vision insurance
• Paid vacation
• Paid sick time
• Paid volunteer time
• 9 paid holidays
• 401(k) with 4% employer match
• Disability and life insurance
• Opportunities for advancement
• Maternity and paternity leave
• Tuition reimbursement
• Flexible Spending Account
• Health Reimbursement Account
• Footwear reimbursement for onsite employees
• Onsite employees receive free eggs weekly; remote employees receive coupons for free eggs
• Breakfast or lunch events from time to time.
• A team grounded in a shared mission: Healthy Hens, Healthy Eggs, Healthy Planet.

Equal Opportunity Statement

Pete & Gerry's Organics is an Equal Opportunity Employer. We are a community built on respect and shared purpose. Every person belongs here - because our strength comes from the diversity of people and perspectives that make us who we are.

We are an E-Verify employer. After accepting an offer, we will use E-Verify to confirm your eligibility to work in the United States by comparing information from your Form I-9 with records from the U.S. Department of Homeland Security and Social Security Administration.