Product Marketing Specialist

Imagine being part of a team that builds all American products to help the nation grow to BUILD. Rockland takes pride in building the best construction equipment attachments in the industry all right here in the USA. Were looking for new teammates to expand our ability to produce the best all American attachments money can buy and were doing it right here in Bedford PA.

What Would You Be Doing

Our Product Marketing Specialist supports and grows Rocklands Sales and Marketing efforts by finding new ways to sell our current products and helping identify develop and launch new ones.

Essential Functions:

Creating content for our website spec sheets emails mailings and quarterly company newsletter working alongside our outside marketing firm

Managing social media paid advertising and SEO to build brand awareness and generate new leads

Building customer automations and nurture campaigns and tracking results to drive continuous improvement

Supporting trade shows dealer events customer visits and new product launches

Researching competitors customers and new markets and evaluating product ideas from the sales team

Developing product training content and training staff on Rockland products and offers

What will you need

Bachelors degree or equivalent experience

Excellent written and verbal communication skills

Strong problem-solving organizational and strategic thinking skills

Proficiency with Microsoft Office (Outlook Word Excel PowerPoint Dynamics 365 SharePoint)

Experience with HubSpot or similar marketing automation platforms preferred

Knowledge of heavy construction attachments and applications preferred

Whats in it for you

Rockland is a different kind of company. If youre looking for a position with a company that will reward your initiative and hard work provide challenges and enable you to see the direct results of your efforts this is the place for you! We offer a comprehensive benefits package for all our full time Rocklanders which includes:

Medical Dental and Vision coverage with a variety of plans and options like Health Savings accounts

401k with traditional and Roth options with a company contribution regardless of your participation

Paid Time Off and Paid Holidays

Life and Disability coverage

Gainsharing bonus program

Generous tuition reimbursement

If you think Rockland sounds like your kind of company check out our website and apply today!

Rockland participates in EVerify and is an Equal Opportunity Employer (EOE)

Required Experience:

IC