Senior Associate, Media Planning & Activation

Senior Associate, Media Planning & Activation Location: Los Angeles, CA Department: Media Reports To: Supervisor, Media We are seeking a Senior Associate, Media Planning & Activation to independently manage campaign execution, optimization, and performance across biddable and direct media channels. This is a hands‑on role responsible for building, managing, and optimizing campaigns while supporting strategic planning and ensuring high‑quality execution. You will play a critical role in delivering performance, maintaining operational excellence, and contributing to cross‑functional collaboration. The ideal candidate is highly detail‑oriented, performance‑driven, and comfortable operating across multiple platforms while working closely with Supervisors and senior leadership. Key Responsibilities Media Planning & Activation Build and manage campaigns across: Paid Social (Meta, TikTok, Snapchat, Reddit) YouTube & Google Ads Programmatic (DV360, Nexxen, TTD exposure)

CTV / OLV

Audio DOOH Direct IO, sponsorships, and takeovers Execute audience targeting, segmentation, and retargeting strategies Manage budgets, pacing, and delivery across campaigns Ensure campaigns launch accurately and on schedule Performance & Optimization Monitor and optimize campaign performance across key KPIs: CPA, ROAS, CAC, CTR, CVR, engagement Execute structured A/B testing frameworks, including: Creative and messaging, Audience segmentation, Bidding and optimization strategies Identify trends and performance drivers Implement optimizations and scale winning tactics Measurement & Testing Support implementation of incrementality testing (geo‑lift, holdouts, lift studies) Understand attribution models and performance limitations Maintain accuracy of tracking and data inputs Analyze performance and support insight development POV & Strategic Contribution Contribute insights on: Platform performance trends, Creative effectiveness, Audience targeting strategies Support development of data‑backed recommendations Share learnings to improve future campaign performance Process & SOP Execution Execute campaigns in line with established SOPs Maintain consistency across: Campaign setup, Naming conventions, Tracking and QA Identify areas for improvement in workflows and execution Cross‑Functional Collaboration Partner closely with: Creative teams → asset delivery and testing, Analytics teams → reporting and measurement, Media Ops → timelines and execution readiness Support alignment across teams and deliverables Mentorship & Team Support Support Associates and Junior Associates Assist with onboarding and training Provide guidance on campaign execution and QA Day‑to‑Day Building and launching campaigns across platforms Monitoring performance and pacing Implementing optimizations and testing QA campaign setup, tracking, and assets Pulling and analyzing reports Coordinating with internal teams on deliverables Strategy, Data & Tools Expertise Media strategy tools: eMarketer, Comscore, platform insights Tagging, pixels, and conversion tracking (Meta Pixel, Google tags, CAPI) First‑party and third‑party data usage Attribution and measurement fundamentals Excel / Google Sheets for reporting and analysis Google Docs and Slides / PowerPoint for reporting support Qualifications 4-7+ years of experience in paid media Strong hands‑on experience across multiple platforms Experience managing campaigns independently Strong analytical and problem‑solving skills Excellent attention to detail and organizational abilities Ability to manage multiple work‑streams in a fast‑paced environment What We Offer Competitive Medical (subsidized), Dental, and Vision insurance 401K Flexible Time Off (FTO) Policy Holiday Flex Time Company‑observed paid holidays Monthly mobile phone stipend Annual professional development stipend Annual fitness stipend Employee referral program Pet‑friendly office (LA) Company‑sponsored events and activities #J-18808-Ljbffr Unfold Agency, Inc.